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| Zebra brings leverage and layers of protection to anti-counterfeiting efforts. |
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Counterfeiting is on the rise. Fortunately, so is your ability to protect your products. Zebra's brand-protection solutions let you leverage current label printing systems to provide new layers of protection for your products. Now, the shipping labels, price tags, and other item identification that you already print can help deter diversion and counterfeiting - without requiring you to change printers or create new marking processes.
Zebra offers label media with invisible taggants, magnetic threads, and pattern adhesives that can be used with our standard bar code and RFID printers. Legacy printers can use these materials without any modifications or upgrades. You can mix and match secure media, plus RFID smart labels to provide layered protection against counterfeiting and diversion. All forms of Zebra's secure media can be easily authenticated, at any point in the supply chain, with secure, low-cost readers. |
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- Magnetic threads embedded in the label material provide a visible deterrent and can contain incremental or static ID numbers for item identification and authentication.
- Pattern adhesives are tamper evident and cause labels to self-destruct when removed, leaving an easy visual mark that retail clerks and other personnel can use to detect diverted goods and fraudulent returns.
- RFID smart labels are also promising deterrents to counterfeiting and diversion. They enable secure encoding of serial numbers and other variable data on demand for track-and-trace and other applications.
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