General Sessions Agenda
General Session for Sunday, October 9
| 5:00pm - 6:00pm General Session |
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| Host: | Mike Terzich Senior Vice President, Global Sales and Marketing Zebra Technologies |
| Speaker: | Anders Gustafsson Chief Executive Officer Zebra Technologies |
| Title: | Setting the Course; A Vision for the Future |
| Description: A variety of forces are shaping the context for Zebra’s next wave of growth. Strategic leadership must factor the shifts in business and economic environments, changes in social and geopolitical landscapes, and the accelerating advancements in technology. While navigating that churning background, Zebra seeks to build upon a strong legacy of leadership in our core business, augmented with extensions into new growth opportunity. Anders will highlight those major forces that provide the most leverage for growth, and how we can derive future potential for Zebra and our partners. |
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Speaker Biography:  Anders became CEO of Zebra Technologies in September 2007. He brings to Zebra his enthusiasm for enhancing our growth prospects by deepening our presence in core markets, and by expanding technology and solutions expertise into new market segments. Prior to joining Zebra, Anders served as CEO of Spirent Communications and redirected that company’s growth strategy. He also held several executive management positions at Tellabs. Anders has an M.B.A. from the Harvard Graduate School of Business and a Master of Science degree in electrical engineering from Chalmers University of Technology in Gothenburg, Sweden. He was a Fulbright Scholar and received numerous fellowships and scholarships for academic excellence. |
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General Session for Monday, October 10
| 9:00am – 12:00pm General Session |
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| Speaker: | Debbie Murphy Vice President, Global Marketing Zebra Technologies |
| Title: | The Dynamic Buying Habits of the Retail Consumer |
| Description: Consumers today demand a wide array of choice. If a retailer doesn’t immediately provide exactly what they want, at the best possible price, they’ll pull out their smartphones or tablets to find it. Product reviews, price comparisons, ready availability of substitutions: an explosion of data lies at their fingertips! To compete, retailers must react swiftly to mercurial shifts in tastes and trends. They must fulfill high expectations for accurate, speedy delivery of products or services. And most of all, they must develop innovative approaches to drive loyalty and enhance the customer experience. Debbie will outline the resulting new retail growth opportunities for snaring loyalty and maximizing operations efficiency with Zebra products. |
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| Speaker: | Debbie Murphy Vice President, Global Marketing Zebra Technologies |
| Title: | The Growing Challenges of the Global Manufacturer |
| Description: The changes in consumer behavior reverberate into the manufacturing and supply chain space. To feed consumer demands, manufacturers strive to rapidly deliver increasingly complex and highly customized products, and depend on an intricate network of global sub-suppliers to do it. Simultaneously, manufacturers face rising prices for energy, raw materials, commodities and labor costs. They seek resourceful approaches to drive efficiency and agility across their operations and extended supply chain. Debbie will examine the opportunities these challenges present for solutions providers who locally serve global manufacturing customers. |
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Speaker Biography:  As vice president, global marketing, Debbie is responsible for market strategy and development, including global vertical market development, corporate and global communications, global customer programs and oversight of Zebra’s regional field marketing functions. A 15-year Zebra veteran, Debbie has served the company in numerous positions of increasing responsibility—most recently as vice president, market and channel development, Specialty Printing Solutions. She began her career at MCI Telecommunications, where she was instrumental in the development of MCI’s marketing for the booming long-distance marketplace. Later serving as director of marketing for a startup of GTE, Debbie’s efforts facilitated the growth of the document management/imaging technology company by 10-fold. Debbie has a Bachelor of Science degree in marketing from the University of Connecticut. |
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| Speaker: | Keith LeFebvre Vice President, Product Management Zebra Technologies |
| Title: | Accelerating Speed with Mobility in the Workforce |
| Description: To stay ahead of the competition, businesses are increasingly compelled to cut costs and grow revenue streams. Bringing mobile technology to the workforce is an effective way to maximize efficiency and ROI. It enables associates to do more in the same amount of time, whether it’s squeezing more delivery route stops into each day, or more restaurant table turns into a shift. Keith will explore the growth potential ahead for mobility applications to help our customers raise productivity, save time and build the bottom line. |
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| Speaker: | Keith LeFebvre Vice President, Product Management Zebra Technologies |
| Title: | Safe and Secure with Identification Solutions |
| Description: Safety. Security. Every organization is touched by the need to protect people, facilities and assets. Identification solutions help secure schools, hospitals, courts and more—and the safety of the people within them. Identifying people, restricting their access and monitoring their movement reduces theft and fraud to enhance businesses’ bottom line. The drive toward greater security creates an expanding market for ID solutions, and Keith will discuss key points for leveraging this opportunity. |
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Speaker Biography:  In his role as vice president of product management, Keith is responsible for the product portfolio, product roadmaps and customer requirements across the specialty printing product range. Before joining Zebra in May 2010, Keith held a number of leadership positions with leading technology companies including Avid Technologies, Digital Equipment Corporation, Compaq Computer, Polycom and, most recently, Hewlett-Packard, where he was vice president and general manager of a Regional Business Unit of HP's Personal Systems Group. Keith has an undergraduate degree in engineering from the University of Massachusetts, and his M.B.A. from Rivier College. |
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| Speaker: | Mike Millman Vice President, Engineering Zebra Technologies |
| Title: | Generating Future Potential, Products and Technology |
| Description: How does Zebra create solutions to help our customers identify, track and manage? It starts with examining customer needs and pinpointing opportunities not currently served. Only then do we apply our expertise, scalable architectures, recombinant design elements, a constant scan of new technologies that can be exploited, and creative insight. Learn how Zebra’s approach to product development will complement your business portfolio and help you deliver customer value. |
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Speaker Biography:  As vice president, engineering, Mike is the senior leader for Zebra’s worldwide mobile, desktop, tabletop and kiosk printer products development efforts—driving design innovation, leveraging technology and reducing current and future product costs through teams in the United States, Europe and Asia. Before joining Zebra in April 2009, Mike spent 15 years in various roles of product development at Hewlett-Packard. In addition, Mike drove work in new business and technology innovation, global development, and design for manufacturability and variety, and was awarded five U.S. patents and three U.S. design patents as part of his work with HP. Mike earned a master’s certificate in engineering science and management from Stanford University and a B.S. degree in mechanical engineering from Oregon State University. |
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General Session for Tuesday, October 11
| 3:30pm – 5:15pm General Session |
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| Guest Speaker: | Tom Kelley General Manager, IDEO; Author |
| Title: | Keynote: Innovation in Problem Solving |
| Description: There isn’t a business on the globe that doesn’t want to be more creative in its thinking, products and process. Tom Kelley knows how to foster a culture of creativity and develop processes for continuous innovation. Tom shares with business leaders his tools and insights for developing and nurturing innovative approaches to solving challenging business problems. |
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Speaker Biography:  Tom is one of the world’s most respected experts on managing innovation and design—how to make your business more creative, not just in its products and services, but also in its thinking and processes. Tom is the general manager of IDEO, the famous design and development firm that brought us the Apple® mouse, the Palm® V device, and hundreds of other cutting-edge products, and that was listed as number five in
Fast Company’s list for 2008 of The World’s 50 Most Innovative Companies. With his brother David, Tom has helped grow IDEO from a staff of 20 designers to more than 500 people. IDEO’s success, he says, comes from its philosophy: You don’t have to be a genius to have a great idea and companies that encourage this creativity will excel. He was named the first-ever Executive Fellow, Haas School of Business, University of California Berkeley, and is also the author of two books on innovation and creativity:
The Art of Innovation and The Ten Faces of Innovation. |
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| Speaker: | Mike Terzich Senior Vice President, Global Sales and Marketing Zebra Technologies |
| Title: | Putting it Together—Zebra’s Growth Strategy |
| Description: Zebra is positioned with tremendous opportunity for growth. Mike will outline Zebra’s strategy for optimizing growth, highlighting the markets of highest potential and sharing some of the investment activities and development initiatives Zebra is undertaking to assure our success. He will discuss the crucial role our partner network plays, both as a major platform in Zebra’s growth strategy for the near term and in Zebra’s vision for our future. As we build an ecosystem to promote partner-to-partner networking, this growth potential expands further, fueled by the creativity and experience from within our partner community. |
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Speaker Biography:  As the senior vice president, global sales and marketing, Mike provides strategic guidance and operational leadership as Zebra continues to build and strengthen our global sales channels. Mike joined Zebra Technologies in 1992 as director of customer and technical services. Since that time, he has advanced through a variety of roles and responsibilities, including vice president of strategic projects, vice president/general manager for tabletop and specialty printers, and senior vice president, office of the CEO. Prior to joining Zebra, Mike was director of operations for a privately held industrial video production and duplication firm. He holds a Bachelor of Science degree in marketing from the University of Illinois and an M.B.A. from Loyola University of Chicago. |
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