BREAKOUT Sessions Information

RETAIL
Emerging Technologies in Retail
The recession may be over, but retailers are now faced with increasing costs, reduced consumer spending and more competition, both from international players and Internet retailers. This session examines the trends and drivers forcing retailers to adopt new technologies to take advantage of these changing dynamics. Brian Ardinger, senior VP and chief marketing officer at Nanonation, will be leading this session to help you learn what solutions retailers from around the world are implementing now and in the future, and discover the benefit messages that retailers really want to hear.

About Brian Ardinger
Brian Ardinger is senior VP and chief marketing officer at Nanonation, a leading software company creating customer experience technologies from kiosks to digital signage. Brian is a regular contributor to industry publications, a public speaker and a quoted industry expert with more than 20 years of experience in interactive media, marketing consulting and research. Prior to joining Nanonation, Brian was head of research at Ion Global, a Hong Kong-headquartered technology firm where he developed Asia’s first dedicated customer experience lab to analyze and measure how customers utilized technology in their shopping and online experiences. In addition to his work overseas, Brian has been a senior consultant with Gartner, based in Silicon Valley, where he implemented strategy and research for multinational companies around the world and managed projects in industries ranging from software to telecommunications. He holds a bachelor’s degree in marketing from the University of Nebraska in Omaha and an M.B.A. from Penn State.
 

HEALTHCARE
Patient Safety: the “Total Hospital” Approach
Preventing medication errors is the number-one priority for patient safety, according to the World Health Organization’s Global Patient Safety Research Priorities listing. See how Zebra printers are at work across all areas of the hospital and beyond, creating a holistic approach to patient safety. In this workshop, Mark Neuenschwander will help you discover new ways to help hospitals save lives and deliver cost savings. Learn which printers, media and applications are making a difference to hospitals today.

About Mark Neuenschwander
Mark Neuenschwander, of Bellevue, Washington, is considered by many as the world’s leading expert in the field of drug dispensing automation and bar code point-of-care systems. He is best noted for The Neuenschwander Reports, the latest of which is entitled “To The Bedside 2: An Expanded Review of Bar-Code Point of Care Solutions.” Mark was a leading advocate and activist for promoting federal regulation to require bar codes on all medication packaging. In 2002, he testified before the FDA on proposed regulations related to bar code labeling of medications. An engaging communicator and insightful consultant, he has clients across the United States and throughout the world in Canada, Australia, Italy and The Netherlands. Neil Davis, editor of Hospital Pharmacy, says, “I don’t know of anyone more knowledgeable about medication use automation than Mark Neuenschwander. Before you commit in this area, it makes sense to consult with the expert.” Mark is the 2010 recipient of the Institute for Safe Medication Practices Lifetime Achievement Award.
 

SUPPLY CHAIN
Expanding the Frontiers of Supply Chain
Pressures on the supply chain to be increasingly flexible, sustainable and transparent are well-documented, so how can the modern supply chain meet these demands while containing costs and staying profitable? Bar code and location technologies continue to drive efficiency and best practices, and help aggregate data to create a truly visible supply chain, overcoming bottlenecks and scalability issues. Learn how Zebra's solutions can be deployed across all tiers of the supply chain to unlock the full potential of new information systems.
 

INSTANT ISSUANCE
The Revolution in Instant Issuance Cards
The financial services, retail and leisure industries are driving the growing demand for reliable on-demand printing of personalized and encoded cards. Secure instant issuance draws customers in, speeds up card activation, lowers costs and reduces the risk of cards being stolen in transit. Chris Corum, AVISIAN, editor and publisher, will help you learn how these industry trends and market opportunities, combined with Zebra's printing technologies, can boost customer satisfaction and efficiency by enabling institutions to issue financial cards quickly, securely and without sacrificing print quality.

About Chris Corum
AVISIAN founder Chris Corum has worked on card technology, identity management and alternative payment projects for more than 20 years. He has participated in the implementation of multi-function identity programs for corporate, education, and government clients. He has worked with smart card integrators and both state and federal governments on large-scale credentialing initiatives. Through AVISIAN’s identity consulting arm, he has advised federal agencies, defense contractors, universities, financial institutions and corporations. The company’s identity publishing efforts include a suite of 13 online and two print magazines. He holds a bachelor’s degree in advertising and a master’s degree in information technology, and has completed doctoral studies in communication.
 

PASSIVE RFID
The Return of RFID: Opportunities Within Range
RFID is seeing a resurgence in growth due to proven ROI in specific business processes and a convergence of bar code and RFID solutions. This session will provide an overview of how RFID and bar codes can work together, a review of the current RFID market state and insight into where some of the current growth opportunities reside. These emerging RFID opportunities are genuine and real. Join Grant Hunter and learn how Zebra's RFID expertise and unique features help customers deliver real savings and business efficiencies from supply chain to shop floor.

About Grant Hunter
Grant Hunter is currently VP of community awareness and education for GS1 US, the not-for-profit organization that collaborates with industry to create more efficient, safer and sustainable value chains through the GS1 global standards, including the UPC/EAN bar code system, EPCglobal RFID standards, and various EDI e-commerce and data sharing standards. He joined GS1 US in 2009 as the VP of EPCglobal US. Grant has more than 15 years of experience in B2B information and technology markets, including executive roles at IHS, GE and Knovel, and is an adjunct professor of marketing at Rutgers University.
 

SAFETY AND SECURITY, PEOPLE ID
Improve Safety, Security and the Bottom Line
The protection of personnel, visitors and assets is becoming a higher priority for all industries. The demand for safety and security, coupled with the availability of location and identification technologies, has resulted in a new generation of safety systems. These systems fully support safety and security processes and applications, from credentialing, to personal identification and access control, to tracking and event management. Discover how Zebra’s solutions can help ensure that personnel, visitors and assets can be monitored, tracked and located, and how this has been successfully applied in business and government.
 

ISV PROGRAM
Resellers: Connect with ISVs to Grow Your Business
Businesses today demand end-to-end solutions to help them work efficiently and reduce costs. Independent Software Vendors (ISVs) provide applications to meet customers’ needs across a range of business challenges, from visibility of critical assets to managing mobile workforces. Many of these solutions require new or additional hardware deployments, creating opportunities for Zebra resellers.

Zebra recognizes this opportunity and has introduced the Zebra ISV Program to make it easier for ISVs to work with Zebra and Zebra’s reseller community. Join this session to learn how resellers and ISVs can increase joint business opportunities, both in existing and new markets, as well as across multiple geographies.
 

ENHANCING YOUR SALES OUTCOME
Sales Executive Council
The Sales Executive Council operates under the guiding principle that sales executives across different geographies, industries, and even go-to-market models share common challenges. The Council shares and disseminates proven best practices, research, tactical tools, and implementation guides created by the members to address those challenges. This session, customized for Zebra partners, will highlight key points for enhancing sales efficiencies and driving improved outcomes. Facilitated by David Anderson, Director of the Sales Executive Council.