Cynthia Rojas' original concept behind shopLAstyle.com was to create a site that features great Los Angeles based designers.
"Some great designers, such as Louis Verdad, Gorjana, and Vince, are based out of LA and we were very excited to be one of the first sites to ever carry these lines," explains Rojas. "Later, we came across terrific lines such as Rebecca Taylor and Notify, who happen to be based out of New York and Italy respectively, and we just couldn't pass them up. So, although we mainly carry Los Angeles designers, we won't pass up lines that aren't LA based.
"We provide our customers with great clothing from a variety of designers and an easy to use site that gets orders quickly to our customers, for which we get raves," adds Rojas. "From simple C & C California tees designed by two California girls to the sexy, yet feminine, designs of Sass and Bide, designed by two Aussie girls, ShopLAstyle has evolved into a site that is dedicated to showing our customers exciting fashions that can't necessarily be bought elsewhere.
"Because fashion is constantly changing, so does our site. We receive new merchandise on a weekly basis so customers check back often and sign up for our mailing list to receive emails about new items and special offers," Rojas emphasizes. "That's why we felt it was so important to create our own gift cards on site and on-demand. Buying a large quantity of pre-printed gift cards from an outside vendor didn't make sense to us."