Zebra Sports Solution

Zebra Sports is revolutionizing how sports are watched, analyzed, coached and played.

Building on the company’s rich foundation, Zebra has boldly challenged the status quo in sports by introducing patented RFID technology to deliver a paradigm-shifting, player tracking system in professional sports. The Zebra Sports Solution enables a trove of data for real-time insight.  As its full spectrum of capabilities continues to be leveraged across multiple sports properties, its impact will be significant. New player tracking insights will change how fans relate to sports through cross-channel engagement and forever transform coaching and player personnel evaluations.

Winner of Sports Business Journal 2015

Best in Sports Technology



Winner of RFID Journal

Best New Product


For more information please contact the General Manager of Zebra Sports, Eric Petrosinelli, at realtimetracking@zebra.com.

Excellence in Product Integrity

Solution transcends other limited solutions with ground-breaking speed and precision. The solution delivers data in real-time and is accurate within inches.


Multi-Dimensional Functionality

Solution provides valuable data for commercial applications and operational applications; analysis for athlete performance, player participation and game strategy.


Operational Ease

Low “Touch” Factor and Small “Form Factor allow for the system to be unobtrusive to play on the field. In addition, Zebra has proven the ability to take a solution from concept to a scaled solution across an entire league.


NFL Partnership

Partners In Innovation

As "The Official On-Field Player Tracking Provider" of the NFL, Zebra is committed to supporting the league’s on-going Next Generation Statistics Initiative by enabling the NFL to collect information that will improve the way fans, teams and networks watch, coach, play and analyze the game.

Hardware, Software & Services


Zebra delivers real-time visibility with Dart Ultra Wideband Solutions – an RTLS tracking system that allows for a myriad of asset management applications. Accurately track personnel and equipment indoors and out. The Dart system provides the lowest cost-of-ownership in the industry by improving installation ease, visibility, scalability, performance, asset tracking and tag management.

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RTLS Software

Zebra's software solutions support and enhance our real-time locating systems, Dart Ultra Wideband and WhereNet, providing your organisation with real-time asset and performance intelligence for smarter decision making.

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Implementation and Game Day Operations

The Zebra Professional Services team are skilled and experienced in all aspects of RFID technology deployment and the management of integration projects - a capability that has matured through thousands of projects. Zebra's team of dedicated game day technicians are on the ground to ensure a smooth operation and zero interference to the teams or players, all while being monitored by Zebra's dedicated sports command centre.

Research & Learn

NFL Partnership

CNBC talks with Anders Gustafsson, Zebra Technologies CEO, about Zebra's partnership with the NFL.


The Michael Waltrip engineering staff partnered with Zebra Sports Solutions to deploy an application that accurately tracked the location, speed and direction of the pit crew and support equipment during practice.

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Shanghai Women’s Soccer

When the best women’s soccer team in China wanted to elevate their game, they turned to Zebra's Sports. Players wore discrete sensors on their heart-rate belt to measure performance, giving coaches greater visibility into player dynamics and allowing them to make smarter decisions.

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