The One Store: Brand Experience

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THE BRAND EXPECTATIONS OF THE MODERN CUSTOMER

Every part of a shopper’s retail journey influences their overall experience of the brand – the feeling they get when they shop. Retailers face a challenge: delivering the experience they aim for across an ever-increasing array of channels and customer touch points.

Today’s shoppers buy online at any time of day, visit multiple stores and even interact with brands on social media. There are simply more opportunities to disappoint modern customers. It’s common for the in-store service to be perfectwhile the online service is severely lacking – or visa versa.

The problem is, when the brand experience is not consistent it creates confusion

that weakens a consumer’s perception of the brand. Shoppers expect their brand experience to join up, they expect the online retailer and the bricks and mortar store to operate as one business – as One Store.

OPTIMISE YOUR BRAND EXPERIENCE IN 5 STEPS

Find out how technology can make a practical difference to your customers’ in-store shopping experience aswell as transforming operations, including front-of-store, back office, warehouse and delivery fulfillment processes.

It gives you a shopping list of key areas where technology can make a real impact:

  1. Mobilise your best asset – your staff
  2. Connect with customers
  3. Adopt a single view of your business
  4. Make delivery really easy
  5. Make your data work hard for you

LEARN MORE IN THE ONE STORE BRAND EXPERIENCE E-BOOK >

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BLOGS

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Learn why it’s important to aim for consistency in the brand experience across online and in-store shopping. In this post you’ll find insights into why customer expectations have changed and areas to consider when aiming to deliver a consistent brand experience.

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Learn how the expectations of today’s customers have changed, and why there are so many connections between retailers and customers – making it more difficult to deliver a consistent brand experience across every touch point.