Ed Benforado is currently in charge of Zebra’s worldwide ET5x enterprise tablet portfolio. He manages all related business and product management activities designed to grow this business among multiple Zebra vertical markets. He has more than 25 years of experience in bringing innovative consumer and enterprise-grade technology solutions to customers all over the world.
In recent years, Ed has worked with multiple hardware and software development teams to bring Zebra’s breakthrough products to market, including the MC40 (Zebra’s very first Android™ handheld computer), TC70 and TC75 rugged handheld series, and drive the next-generation planning of multiple product families. He has also helped to introduce and mature the ET50, ET55, ET51 and ET56 portfolio of enterprise tablets for both the Android and Windows operating systems. Ed is also responsible for the development of third-party partnerships to foster a compelling ecosystem of accessories and solutions to enhance the capabilities of the products that he manages.
Previously, Ed held Director-level positions in product management with Plantronics in the Silicon Valley area, Altec-Lansing, and Motorola, managing a wide variety of consumer electronics and audio products.
Ed holds a Business Management degree from the University of Buenos Aires as well as an MBA with a Marketing concentration from the University of Florida. He also completed post-graduate General Management studies at Northwestern University. Ed is fluent in several languages which serves him well in doing international business and being sensitive to different business cultures. Ed lives in Chicago with his beloved wife and two teenage boys.