Elisheva Barrow is currently an Audience Insights Advisor on Zebra's Audience Engagement Team where she is responsible for performance measure consulting, persona and CX alignment, journey mapping and analysis, and work on the company's Digital Ambitions.
Elisheva is a certified digital marketing specialist with more than 15 years of experience within the marketing industry. Previously, she served as Digital Marketing Strategist at Northern Trust Bank where she managed paid search, social media and website enhancement projects.
Elisheva holds a MS in Marketing Communications from Roosevelt University and a BS from the University of Illinois Urbana-Champaign. Elisheva has a key interest in Inclusion & Diversity and community service. She has served in leadership capacities with inclusion networks in her previous roles and serves her community as a member of Alpha Kappa Alpha Sorority, Inc.