Joe White

Joe White: Senior Vice President and General Manager, Zebra Technologies

Senior Vice President and General Manager, Zebra

Views expressed on author’s social media accounts do not necessarily reflect those of Zebra Technologies.

Joe White is Senior Vice President and General Manager for the Enterprise Mobile Computing Business Unit at Zebra Technologies. He is responsible for the strategy, development and management of Zebra’s entire mobile computing product line, which features an industry leading portfolio of general purpose and application-specific rugged mobile computers that are used in a broad range of applications. These devices feature enterprise-class data capture options, open architecture operating systems and application development, and the latest connectivity technologies. These mobile computing products are used globally by leading enterprises in retail, transportation and logistics, manufacturing and healthcare in a variety of business-critical applications.

Prior to joining Zebra, Mr. White was COO of RFID Global Solution, Inc. where he led technology and product development, operations, legal and intellectual property, and strategic alliances for the company, which provided real-time visibility solutions for asset tracking in the defense, government and commercial sectors.

Mr. White previously served as Vice President of Business Development & Marketing at Symbol Technologies (acquired by Motorola in 2007) and was responsible for driving business strategy and overall positioning for the RFID business unit. Symbol entered the RFID business with the acquisition of Matrics in 2004, during which time Mr. White held the position of Vice President of Product Management. In this role, he oversaw the growth of the company’s product portfolio of tags, readers and systems.

Mr. White holds nine RFID patents.

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