Richard Barfield

Richard Barfield: EMEA Portfolio Marketing - AIT

EMEA Portfolio Marketing - AIT

Views expressed on author’s social media accounts do not necessarily reflect those of Zebra Technologies.

As Product Marketing Manager for Zebra’s EMEA AIT division, Richard is responsible for driving awareness and the full lifecycle marketing of Zebra’s Print Hardware and Supplies products, in line with business focus areas, new product launches and portfolio revenue goals. Having joined Zebra at the start of 2018, Rich brings over 20-years of product-centric sales and marketing experience, across a broad spectrum of markets and industries and organizational scales, from large multi-national corporations to small, high-tech start-ups. From selling 3-Dimensional motion capture and analysis systems into life science (biomechanics, clinical sciences) and Visual Effects customers (Film, computer games, and CGI house), Rich continued a career marketing a diverse mix of products, including Motorsport Instrumentation and Video/data acquisition, Automotive Test Solutions, Laser Imaging for Computational Flow Dynamics, Human Screening Security systems (passive Terahertz), as well as parts distribution for the Automotive Aftermarket and most recently, prior to Zebra, in the area of Office Automation and Laser Print technology. Such breath of experiences benefits the division of Zebra’s business across multiple verticals and industries.

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