Sara Lauer

Sara Lauer: Director, Customer Success | Zebra

Director, Customer Success, Retail and Banking

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Sara Lauer leads Zebra’s North America Retail and Banking Customer Success team, which includes a diverse team of tenured customer success experts from various industries and functional areas. Sara has over 20 years in retail, wholesale sales, and operations. 

Prior, she was Director of Multi-Channel Operations at Vera Bradley, where she led a large workforce of sales teams and key account managers as well as collaborated across departments on store comms, operations, management, and marketing projects. Key projects at Vera Bradley included business ownership for SAP, Reflexis, and multiple POS upgrades. 

Sara also has prior field leadership experience in apparal, beauty and wellness and grocery verticals. Sara brings a deep understanding of what it takes to prioritize, implement, and sustain success in a wide variety of retail business models and volume types.

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