Reseller Partner

Become A Zebra® PartnerConnect Reseller

Business man in a suit

In an increasingly competitive market, building a relationship with the right vendor isn't just important…it's everything. At Zebra, we're committed to helping you sell more successfully, grow your revenue and boost your profits. Our new, intergrated global channel partner programme, Zebra® PartnerConnect, is designed to provide value to our mutual customers and sets resellers like you up for success by helping them to: 

Grow: PartnerConnect rewards your investment in the relationship with powerful financial benefits focused on boosting your profitability, reducing your operating expenses, creating new revenue streams and helping you compete.

Collaborate: We want to stay connected with you through every step of the sales process. Our relationship benefits help you work with us more effectively, stay informed about our extensive product portfolio, and tap into our vast channel partner resources.

Sell: Take advantage of resources designed to help you to fill your pipeline and close more deals. Extensive sales and marketing benefits help you go to market more quickly and more efficiently, expand your marketing reach and compete more effectively.

Lead: Our technical benefits deliver the technical insight you need to build your growth strategies, develop comprehensive solutions leveraging our latest products, and support your customers both pre- and post-sale.

Reselling Zebra Products

As a PartnerConnect reseller, you can expand your product portfolio and offer your customers a rich set of powerful, innovative solutions. Participation in PartnerConnect is granted by Track, Tier and specialisation:

Reseller Tracks

Our Reseller Community is composed of a wide variety of business types that accommodate the multiple ways that our mutual customers do business. Reseller partners come to the table armed with the competitive advantage of more open and easier access to the broadest portfolio of award-winning enterprise-class products and services in the industry, and operate on the following four Tracks:

Business Partners: the members in this segment of our Reseller community typically provide expertise in our core technologies.

Solution Partners: this particular group is distinguished for providing “end-to-end” sophisticated solutions to the marketplace.

Broadline Technology Resellers: these partners operate in the North America region only; they offer a broad line of technology products and then pull them together in a convenient way.

*available in North America, Europe, and the Middle East only

Registered Resellers: these are our entry level partners that continue to define and develop their role with Zebra.

Reseller Tiers

As a differentiator, Resellers in the Business Partner Track and Solution Partner Track can be recognised with additional benefits by achieving higher Tiers.

Resellers in the Business Partner Track fall into two Tiers:

Business Partners – these partners meet base level requirements

Premier Business Partners – these partners are recognised for demonstrating greater commitment and performance

Resellers in the Solution Partner Track also fall into two tiers:

Solution Partners – these partners meet base level requirements

Premier Solution Partners - these partners are recognised with additional benefits based on their investment in technical capabilities and performance


Specialists are companies that have demonstrated a significant level of competency and success in a particular technology.

These companies demonstrate exceptional experience in addressing customer needs and have invested in building highly competent teams. In fact, to become a Specialist, channel partners must meet our rigorous criteria. All of our Resellers can become Specialists.

recognising depth of specialised knowledge and capabilities, Zebra's world-class certification programme comprises highly demanding training courses and exams. As sales and technical personnel build their knowledge, they can pursue higher levels of certification that reflect even greater competency.

Specialists focus on the following five product areas:

  • Card Printers
  • Print Engines
  • RFID
  • Supplies

PartnerConnect Benefits

We've designed PartnerConnect to inspire new opportunities for you. Key programme benefits include:

  • Marketing resources and tools that help you increase awareness and generate leads
  • Sales resources and tools that help you get in the door and close deals
  • A global channel ecosystem that connects you with complementary partners to better support the end-to-end solutions needs of your customers
  • Certification and training courses that improve your team's skills
  • Technical resources that enable you to deliver more robust solutions and support your customers

Apply to PartnerConnect

Discover how PartnerConnect provides you with the business opportunities and resources to help you drive new revenue.


If you have questions about becoming a Zebra channel partner, please reach out to our Partner Interaction centre.

For Partners