Imagers for Hospitality

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Imaging provides new ways to connect with guests and build loyalty

Thanks to the adoption of and convenience offered with mobile loyalty applications, there is a growing opportunity for barcode scanners in different types of hospitality environments, such as quick-serve restaurants, hotels, and event sites - market segments where we traditionally have not seen barcode scanners before.

Use Mobile to Build Loyalty

Restaurants and hotels are increasingly offering customers the ability to sign up for and track purchases through a mobile application and be rewarded for their loyalty. To redeem their rewards, they must have a worker scan the barcode on their mobile device.

Collect Information from Driver's Licenses

Restaurants, hotels and event sites can use personal identifying information embedded in PDF417 barcodes on driver's licenses for age and identity verification for restricted events and to manage the sale of alcohol.

Accept Mobile Payments

In quick-service restaurants, customers can upload a loyalty gift card onto a store app, generating a mobile barcode that can be used for purchases.

Embrace Mobile Coupons

When customers sign up for a loyalty programme, a quick-service establishment can track orders and send them targeted offers based on their purchase history.

USING THESE BARCODES IN YOUR BUSINESS?

QR Code(top) and PDF417 (bottom)
Note: Sample codes, not for scanning

PDF417 and QR codes are commonly used symbologies in hospitality. If you're only able to capture 1D barcodes, you're missing opportunities serve and learn more about guests.