Stores typically reduce their price marking costs between 25 percent and 40 percent by integrating price management software with mobile computing and printing operations like Zebra printers, according to SofTechnics, a leading provider of retail pricing and inventory management software.
For TB!S, in-aisle printing with Zebra enhances pricing accuracy, ensuring customers see and pay the correct prices. TB!S also enacts new pricing much faster than before—typically in just a few seconds per product. In the past, clerks needed approximately four hours to mark down all products for major sales. Now, they price multiple sale items in two hours.
"Markdown execution is faster, more reliable and less error-prone,"Wolff said. "We save a significant amount of time on labelling and inventory."
Ultimately, that frees TB!S clerks to devote more time to improving the store's appearance and serving customers. In turn, customers have taken notice.
"Customer feedback has improved and our secret shopper scores have increased since we deployed the new system," Wolff said.
TB!S is just completing the opening of about 70 new stores that were acquired when it purchased leases from another chain. From the outset, those locations are outfitted with the integrated in-aisle pricing solutions that have been so successful in its existing stores. Based on the success with qdata's solutions and service, TB!S worked closely with qdata to procure, stage and send out hardware in various stages to the new stores.