IdentiSys beta-tested the Zebra ZXP Series 7 Card Printer, using it for its own internal card printing needs and for delivering outsourced card printing to customers. The ZXP Series 7 prints high-quality cards for high-volume applications with fast, reliable performance and a low per-card- cost.
During testing of the ZXP Series 7, IdentiSys ran badges on behalf of The CREST Publications Group for a commercial real estate trade show—crestEXPO—which takes place in Dallas each year, attracting approximately 3,000 attendees and exhibitors. IdentiSys printed all 3,000 event ID badges in less than a day—exceeding their expectations as well as their customers'.
IdentiSys put the printer's ease-of-use to the test when the marketing team requested to use the ZXP Series 7 printer from the service department for its own campaigns. Without any formal training, the team began using the printer to execute marketing campaigns.
"We just started using it. It's very intuitive and easy to use," said Darlene Swan, director of marketing for IdentiSys.
Due to the printer's reliability, the marketing team found it could confidently start the printer and then work on other tasks, without having to continuously monitor the output. "We just loaded the media, started the job and walked away," Swan said.