ItemPath Finds Zebra® the Only Solution to Enable Cloud Printing

Leveraging Link-OS printers and the innovative Cloud Connect feature, ItemPath became the first Cloud Application that can print thermal barcode labels and tags. Zebra and ItemPath co-developed this industry first solution that enables driverless printing from tablets, smartphones and PCs.

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The Story


Developers created ItemPath to be accessible from anywhere, using simply a browser on any device or operating system. Whether users are solopreneurs or global companies, all can access their item information in real time in the Cloud, no matter where they are.

But the makers of ItemPath found label printing from anywhere wasn’t as simple. ItemPath customers had to either pre-print labels separately and then scan them into ItemPath or use intermediate software or hardware to get ItemPath to talk to a printer. The goal was to find a printer that worked with the Cloud regardless of location, device or operating system.

“We needed a printer that was smart enough to connect to ItemPath in the Cloud so that customers could send print jobs directly,” said Bill deVries, president of Chain Reference Inc., a partner in ItemPath. “We talked to about eight printer companies and none of them addressed that need.”


deVries was excited to find that a team at Zebra was already working to solve the challenge. After hearing about the new Link-OS environment and Cloud Connect system, deVries discovered that a solution was available.

“We had a conference call with the Link-OS team, and I realized that Zebra was building exactly what we were looking for,” deVries said. “Only the Zebra Link-OS™ printers have the capability we need.”

The Zebra Link-OS environment pairs an operating system for smart Zebra devices with powerful software apps, making the devices easy to integrate, manage and maintain from any location. Zebra’s Cloud Connect app allows Zebra Link-OS printers to interact directly with apps that run in the Cloud.

Thus, ItemPath became the first Cloud application that can print barcode labels or tags to a label printer anywhere. Customers can generate barcodes, 2D codes or RFID tags and print directly from the Cloud.

ItemPath and Zebra co-developed and validated the new Cloud printing system using the internet as their test environment. “We printed from a browser, using ItemPath, from my office in Canada to Zebra printers located in the U.S. and the U.K. – and it worked beautifully,” deVries said.

Now ItemPath customers with Zebra Link-OS printers with Cloud Connect can connect label printers to ItemPath over the iInternet and print from anywhere. The solution runs securely without printer drivers, plug-ins, USB or Bluetooth® connections. A device running ItemPath in a browser and the printer don’t even need to be on the same network. The customer can even monitor the status of all their printers over the internet using a browser.

Customers can begin printing from ItemPath within a few minutes. The Link-OS printer simply needs to be connected to the internet, and configured to look for ItemPath. Users then log into their accounts on any device from their ItemPath home page and they’re ready to print.

“Our goal is for non-tech users to connect the first time within five minutes,” deVries said.

Anywhere, any-device Cloud printing has a number of potential applications for ItemPath customers:

  • A retail chain can issue nationwide markdowns on items and each store can tap into the new prices in ItemPath and print accurate labels immediately – without having to install software or drivers at every single store location.
  • Food industry companies – and even their offsite contractors – can draw from one database to tag items accurately, enhancing customer safety.
  • A manufacturer can manage all printing in China via a browser from a location in North America.

Zebra’s Link-OS environment is the only tool we know of that allows Cloud printing. Zebra has really stepped up to the plate and is leading the industry.

Bill deVries, President,
Chain Reference Inc.


ItemPath and Zebra have successfully solved the Cloud printing challenge. All other web apps that print from the Cloud require something additional – browser plugins, printer drivers, local software, connecting or pairing the printer to a device, or having the printer and device on the same network or host. ItemPath with Link-OS printers requires none of these.

Freedom from drivers and additional hardware reduces cost for organisations and gives them a new level of flexibility and convenience for labelling their ItemPath items. Now organisations can store all label data in one place and control it centrally, but print anywhere.

“It’s a lot less overhead for organisations and they print in a more timely and accurate fashion,” deVries said. “Plus, it’s fast and secure.”

Moving forward, ItemPath will recommend Zebra printers to customers for their unique ability to print from the Cloud.

“Zebra’s Link-OS environment is the only tool we know of that allows Cloud printing,” deVries said. “Zebra has really stepped up to the plate and is leading the industry.”

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