Van Hage’s ICT Manager, Chris Luther had seen Zebra printers working in different environments. Having researched various reviews he decided to trial a demonstration ZXP Series 8 card printer and CardStudio software to evaluate the ease of use, speed and quality of its card printing capabilities.
Chris soon discovered he could use CardStudio software to link directly to their customer marketing system; now checkout staff can produce cards on demand with a ZXP Series 8 printer within 20 to 30 seconds of the customer request.
With an initial run of 1500 cards, Van Hage feels the ZXP Series 8 card printer can handle large batch print jobs without interruption. The cards were found to be of the highest quality and contained an instantly allocated customer number which links back to the EPOS (electronic point of sale) system to enable marketing database analysis.
The ZXP Series 8 card printer has generated significant cost savings for Van Hage. Previously running to almost £3 per card, the Peterborough store can now print cards for around £0.61 which includes the cost of the printer and consumables!
“We performed a cost analysis of over 1000 cards and once the printer and consumables costs are taken into account we’re saving around £2.50 each time we print a card.