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Zebra SmartLens™ for Retail Asset Visibility

Deeper Visibility, Better Business Insight, Smarter Retail Decisions

If you could see everything going on in your store in real time, you would have all the information you need to maximise sales; minimise shrink and operational costs; and take customer service to a new level. Now you can get that visionary visibility with Zebra’s SmartLens for Retail Asset Visibility.

SmartLens for Retail turns your entire store into a smart store that automatically senses and records the location and movement of virtually everything in your retail store — merchandise and assets — and turns that data into easy-to-read actionable intelligence that delivers real competitive advantage.

The result? The inventory visibility you need to eliminate out-of-stocks and overstocks, prevent lost sales, quickly fulfil online orders for in-store pickup, spot and stop potential theft before items leave the store and much more. Make your store a smart store with SmartLens for Retail — only from Zebra.

Zebra SmartLens for Retail consists of a family of purpose-built RFID sensors, the SmartLens data analytics engine and SmartLens applications. While there are multiple layers in this solution, it is designed to easily integrate into your existing technology architecture and infrastructure.

  • SmartLens Sensors Track It All

    SmartLens Sensors automatically collect data on merchandise and assets as they move in, through and out of your store. Four sensors – Transition Point SmartLens, Backroom SmartLens, Sensing Network Appliance (SNAP) SmartLens and Point of Sale (POS) SmartLens Sensors – meet the unique needs of specific areas.

  • The SmartLens Data Analytics Engine

    The SmartLens Data Analytics engine aggregates and correlates the volumes of raw RFID, data from the sensors into meaningful events that deliver real-time actionable insights you need to improve practically every aspect of your store operations — without spending hours manually compiling data.

  • Seamless Integration

    The Zebra SmartLens for Retail open platform lets you develop custom applications or integrate with existing systems, such as your Warehouse Management System (WMS), Enterprise Resource Planning (ERP) or other line-of-business application.

Zebra SmartLens for Retail logo

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Learn How to See It All With Zebra SmartLens for Retail

SNAP SmartLens Sensor

Sensing Network Appliance (SNAP) SmartLens Sensor

Track Inventory and Mobile Devices

The SNAP SmartLens Sensor is loaded with the technology you need to obtain unprecedented real-time visibility into what is happening on your sales floor. Track the movement of items with the integrated high-performance RFID reader.

ST5500 Transition Reader

Transition Point SmartLens Sensor

Entry/Exit Point Tracking

When inventory moves through receiving and entry/exit points, you need to know which direction it is travelling to understand where it is headed. SmartLens does just that. Zebra’s industry-leading, advanced RFID technology collects the data SmartLens needs to easily identify whether items are entering or leaving an area. And with flexible options that enable you to install this sensor on a wall or suspend it from the ceiling, it’s easy to deploy the Transition Point SmartLens in virtually any retail environment.


Backroom SmartLens

Backroom Inventory Tracking

This RFID sensor starts the tracking cycle by detecting and recording the movement of RFID-tagged inventory from the moment it enters your backroom to the moment it leaves. This high-performance advanced fixed RFID reader is designed to handle high tag volumes with increased accuracy and read rates. Power-over-Ethernet (PoE) eliminates the need to install power outlets – ideal for the typical complex backroom environments. And deployment is as simple as plugging in the Backroom SmartLens.


Point-of-Sale Lane SmartLens Sensor

Track Inventory in Checkout Lanes

This sensor logs items passing through your POS lanes. With a highly localised antenna technology, a POS Lane SmartLens Sensor can be installed in every lane, without risking interference. Inventory accuracy and visibility into shrink improve. And your POS Lane and Transition Point SmartLens Sensors work hand-in-hand to identify items exiting your store that have not travelled through a POS lane, alerting you to potential theft — before it happens.

SmartLens Data Analytics Engine

The Brains Behind the SmartLens Solution

The SmartLens Data Analytics Engine is at the heart of the SmartLens Solution. The engine consists of two components. The SmartLens Appliance Server correlates volumes of raw RFID data to provide meaningful events. Then the sophisticated analytics in the SmartLens Business Analytics and Reporting (BAR) automatically turns those events into actionable insights that can improve practically every aspect of your everyday store operations. You no longer need to spend hours compiling data to examine past performance to determine how to improve future operations. Instead, without lifting a finger, you get a real-time picture that reveals how and where you can improve operations, right now.

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Zebra Technologies Is A Leader For The Fourth Year In A Row In 2023 Gartner® Magic Quadrant™ For Indoor Location Services

Zebra was recognized for its Ability to Execute and Completeness of Vision.

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Learn How to See It All With Zebra SmartLens for Retail

Disclaimer: GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner, Magic Quadrant for Indoor Location Services, Tim Zimmerman, Annette Zimmermann, 21 February 2023

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from

Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.