MPact Platform for Mobile Marketing
Welcome to the New Rules of Impactful Customer Engagement
Creating Personalised Experiences
When a shopper, guest or diner enters your establishment, you want to deliver the kind of service that will earn loyalty and repeat visits. And with MPact from Zebra Technologies, you can. With our unique locationing technology, you can automatically provide every customer who walks in your door with the most customised and personalised experience possible, on every single visit.
MPact is the only indoor locationing platform to unify Wi-Fi and Bluetooth® Smart technology, improving locationing accuracy, while allowing you to connect to the most possible customers and capture more analytics and insight. Service is re-defined through impactful interactions with customers via the one device they almost always have in hand – their mobile phone. The result? Instant visibility into where customers are in your facility – and the ability to automatically take the best action to best serve each customer at any time during their visit.
Who is Using MPact?
Retailers can send shoppers a personal greeting as they enter the store, deliver special offers based on buying history or dwell times, provide step-by-step directions to a specific product in the store or send an associate to help a shopper in a dressing room.
Hoteliers can greet guests, invite them to use their mobile phones to check in and open the door to the room, and send location-based targeted special offers as guests move around the property — for example, a discount at the spa or the pool bar.
Restaurant operators can greet guests by name, allow them to place and pay for orders via their mobile phones – instead of waiting in line in the café or drive-thru, and send a personal goodbye and a coupon for the next visit when they walk out the door.