CONNECT WITH SHOPPERS
CREATE MEMORABLE SHOPPING EXPERIENCES
The most common questions from customers are: Do you have this in another size? Or in another colour? How much does it cost? Are your associates prepared to answer or can your customers use technology in your store to find the answer themselves?
Arm your associates with enterprise-class handheld computers with access to product information, enterprise-wide inventory status and the ability to take payment in the aisle. Interactive kiosks let customer get answer to questions and guest Wi-Fi keeps them connected in your store. These tools help you create personalised experiences that drive sales and keep customers coming back.
A customer enters your store. As a loyal customer, Julie already has your store app on her mobile phone and has previously opted-in to use your guest Wi-Fi. Connecting to her history, you see that she has recently been searching for dresses, jewelry and shoes.
You don’t know that Julie has a wedding to attend next weekend, but you do know how to help her find what she needs – and maybe a few things she will want to complete her outfit.
Using beacons, Bluetooth® and Wi-Fi together, you can market directly to Julie using our MPact Platform for Mobile Marketing. Your targeted messages help her find her way around the store and offer her a deal for today only, while her dwell time alerts you to send an associate to check on her.
Your associate uses her mobile computer to check inventory and order the one item not available in your store – but in a store a few miles away – and have it shipped to arrive in time for the wedding.
- Increase sales and customer satisfaction with always up-to-the-second, chain-wide inventory information – whether the merchandise is in the store, in another store, at the warehouse or in transit
- Engage shoppers by personalizing their experience based on their history and preferences
- Drive satisfaction by empowering managers, associates and self-service kiosks to provide immediate assistance Facilitate up-selling and cross-selling with guided selling tools
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