Zebra Technologies Corporation (NASDAQ: ZBRA), together with its partners, creates a smarter, more connected global business community. With the company's wide-ranging portfolio of barcode, receipt, card, kiosk and RFID printers and supplies, as well as real-time location solutions, Zebra gives a digital voice to assets, people and transactions to provide greater visibility into mission-critical information. Incorporated in 1969 and headquartered in Lincolnshire, Illinois, Zebra has 50 offices worldwide. Boasting the most comprehensive go-to-market channel network in the industry, the company has shipped more than 10 million printers to customers in over 100 countries. Its extensive global customer base spans the majority of Fortune 500 companies.
Expanding into new markets, where we offer a compelling channel and product mix to meet specific regional customer requirements;
- Inspiring our people and culture by building on our history of high-performance teamwork and collaboration; and
- Maximizing operational effectiveness with lean, world-class operations including supply chain initiatives aimed at improved efficiencies and leveraging technology to improve functional performance across the enterprise.
In large measure, our commitment to invest in our business over the long term has served as the foundation to Zebra's enduring success in meeting customer needs, extending industry leadership and generating high returns.
We will continue to prioritize our investments in those areas that have the highest risk-adjusted returns. We will continue to introduce market-leading innovative products, with an improved cadence in new product introductions. We will also maintain our global channel expansion program to support the diverse markets and applications that we serve.
To capture additional opportunities in large, complex business environments, new sales and marketing initiatives will help build stronger relationships with system integrators and independent software vendors in our expanding network of go-to-market channel partners.