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Named Best Channel Vendor

Zebra Technologies Named a Best Channel Vendor by Business Solutions Magazine
Zebra Technologies Honored by Partners for High-Class, Industry-Leading Products

Lincolnshire, Ill., Jan. 3, 2010—Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in specialty printing and automatic identification solutions, was recently selected as one of Business Solutions magazine's Best Channel Vendors by the publications' VAR subscribers. The annual special feature is one of the largest surveys of its kind with more than 11,500 votes from over 2,400 resellers.

Respondents of Business Solutions' web-based survey rated their vendor partners on a scale of zero to five on service/support, channel friendliness, channel program, product features, product reliability, product innovation and adequate VAR margins. In the technology categories of physical security and AIDC hardware, Zebra ranked high in product features and product reliability having introduced new products in 2010 such as the ZXP Series 8™ Secure Issuance printer and RXi4 printer for item-level tagging.

"We're honored to be selected as one of the Best Channel Vendors because we were specifically chosen by our valued partners," says Jim Pattermann, Director of Channel and Field Marketing at Zebra Technologies. "We pride ourselves on our commitment to developing strong channel relationships and providing our partners with high-class, industry-leading products that they in turn, can include in the innovative solutions they deliver to their customers."

Over 2,400 resellers took part in this survey with over 11,500 votes cast. This year, only the top five percent of vendors in each surveyed category were selected as Best Channel Vendors as a result of feedback from subscribers and vendors. In previous years, the top 15 percent were
selected. Scores were determined by adding cumulative scores of each of the seven categories and dividing by the number of survey respondents. Zebra's scores in product reliability, features and innovation were some of the highest amongst the vendors surveyed.

This award comes at an especially timely moment for Zebra as the company earlier this year announced enhancements to its channel partner program, PartnersFirst. The changes are designed to provide stronger value to Zebra's evolving partner community and help them do business better – delivering the strongest benefits possible through more product access, program flexibility and streamlined requirements.

For more information on PartnersFirst please visit [[TD – INSERT LINK]]
About Zebra Technologies Zebra Technologies Corporation (NASDAQ: ZBRA) provides the broadest range of innovative technology solutions to identify, track, and manage the deployment of critical assets for improved business efficiency. Zebra's core technologies include reliable on-demand printer and state-of-the-art software and hardware solutions. By enabling improvements in sourcing, visibility, security and accuracy, Zebra helps its customers to put the right asset in the right place at the right time. Zebra serves more than 90 percent of Fortune 500 companies worldwide.

For more information about Zebra's solutions, visit http://www.zebra.com.

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