New Innovation Centre and 2012 Retail Vision Unveiled by Motorola Solutions

This press release was issued by Motorola Solutions Enterprise business prior to its acquisition by Zebra Technologies on Oct. 27, 2014. 

Melbourne, Australia. – August 10, 2012 – Motorola Solutions, Inc. (NYSE: MSI) has officially opened its Innovation Centre in Melbourne this morning, creating a dynamic hub to showcase its technologies and solutions for the first time in Australia.

The Centre was officially opened by Victorian Minister for Technology, The Hon. Gordon Rich-Phillips.

The Innovation Centre is a place where Motorola Solutions’ partners, software developers and customers can access a range of Motorola’s current and upcoming technologies, stimulating collaboration, innovation and discovery of how these can be deployed to benefit businesses and services in the moments that matter.

Tour participants were shown demonstrations from Motorola’s portfolio of public safety and retail solutions. This included a view to the future of policing, where situational awareness is increased by sharing real time voice and video. In retail, demonstrations revealed how tomorrow’s shopping experience will be transformed for customers, while empowering retailers and the IT organisation with better and more targeted information about customers.

The event also included a tour of Motorola Solutions’ Network Operations Control Centre, the critical backbone for emergency services communications for police, fire and ambulance and other organisations which depend on 24/7 “always on” coverage. This centre also supports voice and data networks far and wide, from mine sites in New Zealand and New Caledonia to public safety agencies across Australia.

Gary Starr, Managing Director, Motorola Solutions Australia and New Zealand said the Innovation Centre would enable Motorola Solutions’ partners and customers to tap into Motorola’s global investment in Research and Development of US$1bn.

“The Innovation Centre is where our customers, developers and distributors can collaborate on developing relevant technologies for the local market,” said Starr. “We look forward to welcoming more of our partners to the Innovation Centre, and using our collective experience and strong partnerships to help solve technology challenges for our customers.”

Motorola Solutions unveils 2012 Retail Vision

Motorola also delivered its 2012 Retail Vision at the launch: an in-depth analysis of the challenges faced by bricks-and-mortar retailers in a rapidly growing online world. The vision explains how retailers can differentiate themselves from online competitors, safeguard their sustainability, and deliver better services to customers at a time when the experience is everything.

According to the Online Shopping Report on trends in Australia and New Zealand released by PwC and Frost & Sullivan in late-July:

· Online sales are forecast to make up 6.3 per cent of the $253.8 billion spent on retail sales in Australia this year, up from 5.5 per cent in 2011 and 4.9 per cent in 2010.

· By 2016 online shopping is forecast to reach $26.9 billion; and

· Of those consumers already purchasing goods online, 88 per cent said they expected to increase or maintain their current level of spending.

“It’s no secret that online shopping poses a real threat to the viability of bricks and mortar stores,” said Starr. “But retailers are increasingly turning to technology to better engage with customers across ever-evolving channels. Our Retail Vision explains how that engagement can be strengthened by the right strategies, tools and devices, bridging the technological divide between consumers and enterprise.”

Motorola Solutions surveyed 250 leading retailers in the U.S earlier this year and found:

· 83 per cent of retailers recognise that shoppers can easily find better deals elsewhere, putting increasing pressure on them and their associates to deliver higher quality service to retain customers

· 74 per cent believe that developing a more engaging in-store customer experience is critical to their success

· 56 per cent believe all transactions will be completed via mobile point-of-sale, self-checkout or on a customer’s own mobile device

· 41 per cent expect to provide personalised product details, based on previous shopping behaviour, to customers’ smartphones.

“Retailers today recognise they must modify the way they sell to their customers and are working harder to meet shoppers’ heightened expectations,” said Starr. “To succeed in today’s world they must offer their customers the right product mix, service and pricing, while maintaining their profits and controlling labour costs.

“The retail environment of the future will take the complexity out of converged technology, allowing multiple systems to talk to one another and exchange only the important information needed to make intelligent, real-time decisions. Reducing complexity and using smarter applications will give retailers more time to create experiences that truly connect with shoppers and keep them coming back.” Starr said.



Website: Motorola Solutions Retail Solutions

White Paper: What’s Driving Tomorrow’s Retail Experience

Video: The Future of Retail (208MB)