ascena retail group, Belk Join Profitect for Executive Panel on Artificial Intelligence, Machine Learning, & Prescriptive Analytics at NRF 2018

This press release was issued by Profitect Inc. prior to its acquisition by Zebra Technologies on June 3, 2019.

New York, NY (NRF Big Show – Booth #4253) – January 15, 2018 – Profitect Inc., the leading prescriptive analytics provider for retail, wholesale, and CPG, announced that senior executives from customers ascena retail group and Belk department stores will join a panel session at the NRF Big Show. The panel, “A Pragmatic Approach to Artificial Intelligence, Machine Learning, and Prescriptive Analytics” will take place Monday, January 15 at 4:00 pm ET at NRF Expo Hall, Big Ideas Room 4. NRF’s Big Show is held January 14-16 at the Javitz Center in New York City.

Panelists for the Big Ideas speaking session include John Deane, ascena retail group CIO; Steve Zawlocki, director, Belk; and Guy Yehiav, CEO, Profitect. Attendees for the session will learn how these industry heavyweights deploy and leverage AI and machine learning coupled with smart task management and analytics to competitively impact labor, inventory, profit, and margin.

“We appreciate this thought-leadership opportunity to discuss how we see actionable AI changing the world of retail,” said Guy Yehiav, CEO, Profitect. “Together with our customers, including the brilliant insight from ascena retail group and Belk, we look forward to educating the NRF retail audience on the power of prescriptive analytics and the immediate impact it can have to sales and margins. NRF has always been an important conference for Profitect and based on the number of meetings we have scheduled and the enthusiasm for our product, we’re excited and confident it will be our most successful to date!”

Details for the speaking session include:

WHO: John Deane, ascena retail group CIO; Steve Zawlocki, director, Belk; Guy Yehiav, CEO, Profitect
WHAT: Executive Panel: A Pragmatic Approach to Artificial Intelligence, Machine Learning, and Prescriptive Analytics
WHEN: Monday January 15, 4:00 – 4:45 pm ET
WHERE: NRF Expo Hall, Big Ideas Room 4, Level 3

Profitect will be demonstrating the company’s award-winning prescriptive analytics solution at booth #4253. This includes solutions for Store Operations, Asset Protection, Marketing, Omni-Channel, Merchandising and Supply Chain. To schedule a meeting at the show contact

About Profitect:

Profitect’s prescriptive analytics solution leverages pattern detection and machine learning to identify opportunities that impact sales and margin. Profitect takes retail and CPG company data and identifies areas for improvement including: inventory accuracy, out of stocks, pricing accuracy, unsellable merchandise, and assortment discrepancies. Profitect customers typically realize a 2-5 percent increase in sales, better consumer experience, 10-15 percent basis point margin improvement, and labor productivity improvement within 6 months.

To learn more about Profitect visit:


Media Contact:

Bill Abelson
Zebra Technologies

Industry Analyst Contact:

Kasia Fahmy
Zebra Technologies