Hampton Jitney found a reliable solution with an on-board customer reservation payment solution with integrated printing and magnetic card swipe via a Zebra® mobile printer with Bluetooth® connectivity. The mobile POS and on-board customer reservation management system uses the Motorola® MC70 mobile computer, integrated with Zebra's RW 220™ mobile printer into its legacy IBM AS400 Reservation and CRM System, as well as the Global Bay-configured AP MIMS Web interface.
"We wanted a mobile platform solution that was flexible and easily modified as well as being able to easily adjust with the constantly changing needs of our business," said David Mankoff, Hampton Jitney's vice-president of finance. "The Zebra equipment has proven itself to be extremely reliable in a very harsh environment. Coupled with the easyto- use handheld mobile POS solution provided by Global Bay's Web interface we found exactly what we were looking for. We have streamlined the ability to manage the complex on-board reservations and payment processes, reduce back-office work loads and improve customer service." Each Hampton Jitney motor coach has an employee who takes payment (cash, credit card, or gift certificate), confirms reservations, services riders and prints receipts. The Motorola MC70 handheld interacts in real-time, leveraging the Wi-Fi on the motor coach. Credit card swiping and printing receipts is accomplished via the Bluetooth-enabled RW 220 hip printer from Zebra.
AP MIMS is designed to meet Hampton Jitney's specific administration and reporting requirements, including the creation of new routes, updating fares, customer manifests,and ride reports. The AP MIMS enables the full life cycle (creation, deployment, management and data analysis) of manual tasks, or processes, to be put into an automated mobile application. This permits mobile workers to collect data and synchronize to the enterprise, giving them access to enterprise data at the point of capture.
"We deployed the handheld solution using the AP MIMS to allow for the development and delivery of highly customized mobile solutions quickly and cost-effectively without custom coding," said Harlan Eplan, vice president of business development at Global Bay Mobile Technologies, Inc.
"Global Bay and Zebra ensured that the solution is highly configurable and can quickly be modified for other mobile POS needs outside of bus ticketing," said Mankoff. "We were amazed at how easily it integrated into our enterprise servers and applications for payment processing."