The Wash Tub turned to a line-busting solution to streamline and improve customer greetings and payments. The company engaged TAM Retail, maker of The Assistant Manager™ retail software. To process and track all purchases, TAM Retail installed its software on cashier terminals.
For receipt printing, The Wash Tub needed an exceptionally durable solution to withstand the South Texas weather. "It's a high-volume, outdoor environment with lots of movement. The units can be dropped, and it can be very hot and humid," Stinnett said.
The Wash Tub was already familiar with Zebra Technologies, already employing the Zebra® P110™ card printer to create custom membership and gift cards. "We were already comfortable with the Zebra name, having used their printers in the past," Stinnett said.
For the mobile application, The Wash Tub chose the Zebra QL 320 Plus™ direct thermal printers. They are worn compactly at the belt by attendants and print at a speed of four inches per second. Additionally, TAM Retail recommended the Motorola® MC70 handheld mobile computer that wirelessly connects to the inside terminals. This allows The Wash Tub to begin collecting customers' information and details about their purchase as soon as they drive up. The printers connect wirelessly to the Motorola handhelds, and are designed for complex mobile printing demands such as wireless security of sensitive data. TAM Retail recommended the joint Motorola/Zebra solution because of the ease of integration and the working reliability of the units.
Now when a customer drives up, the attendant enters the license plate number into the handheld unit. If the customer is new, the attendant collects the individual's name and information, and inputs the specific order—recommending a service that the customer might like. However, if the customer has been there before, a history of service comes up on the handheld. From there, the attendant intelligently recommends an appropriate service. For example, if the customer has not had a wax service in a while, the attendant might suggest that service.
When a customer goes inside to pay, a cashier simply pulls up the transaction on the terminal and processes the payment. The computer already knows the service ordered, speeding each transaction.
With the Zebra P110, cashiers print customized cards for the Car Wash Club or for gift cards. The Wash Tub prints member information and type of membership right on the card, making cards more personalized.