ZT200 Series Initial Printer Setup Details and Information

Article ID: 03982386

Issue / Question

How do I set up a ZT200 series printer?

How can I communicate with this printer?

How can I print from an app or program?

How can I set up the printer driver?

How can I improve the print quality?

How can I set up this printer to use the labels and ribbon I have?

Applicable To

ZT200 Series

Resolution / Answer

ZT200 Series Printer Setup Overview

NOTE The ZT220 does not have an LCD Display and requires use of a utility or method to communicate configuration commands to the printer. The ZT230 has an LCD Display that can be used in addition to use of a utility. There are links to Zebra Utilities at the end of this document.

The Zebra Printer can be used in a wide variety of applications using many different media combinations to suit your printing needs. This flexibility is due to the printer's ability to be configured and adjusted for all the variability an application may introduce. Understanding the printer configurations will enhance your ability to optimize your printer to meet your printing needs.

The printer comes from the factory set to tear-off mode and adjusted for full with paper label stock with wax ribbon. Many printing applications will function with these factory settings and require no additional adjustments beyond the communications setup and minor darkness adjustment.



IMPORTANT! All printer settings can be impacted by commands from a miss-matched or misconfigured driver or software application. A printer that is functioning fine after setup but fails or indicates an error after label requests are received are most likely affected by the host side misconfiguration of the driver or printer software settings. The host device that generates the printer commands for printing typically have setup configuration that send these as commands to the printer. Make sure all settings match the printer settings to avoid intermittent issues.

Media Related Settings and Calibration

The Zebra Printer supports the use of many types and shapes of label/tags and knowing your media detail is important for proper configuration.

Here are the details you should know for printer media setup and configuration:

Media Related Configurations

  1. Media Type – Continuous, Gap/Notch, and Black Mark. Default is Gap/Notch.
  2. Print Method – Thermal Transfer (Using Ribbon) or Direct Thermal (No Ribbon) – Default - Thermal Transfer.


NOTE Print Method does not apply if your printer is Direct Thermal only. There are no ribbon spindles or settings. 


  1. Print Mode – Tear off, Cutter, Peel  – Default is Tear off.

This is related to the label presentation after printing and limited to the options you have installed. For more information, refer to Print Mode Details.

  1. Media Loading - The media must be properly loaded for the Print Mode you intend to use.

Helpful Information:


Understanding the Media Sensors

The printer comes with two sensors for label tracking based on the Media Type used. 

This is an adjustable position sensor that has a red light to helps you to position for proper sensor placement. It can be viewed when the printhead is opened and the printer is powered on. This sensor is used for sensing label Gaps, Holes, Notches, and Black Marks. See the Reflective Sensor. 

This is a fixed position inter-label gap type media sensor used for gap media that is not compatible with the Reflective Sensor capabilities. This is usually when you are using gap media with dark pre-print n the backing that can't be avoided using the adjustable position sensor. 

  • For ZT220, use your Utility or Application to select the sensor. For more information, refer to Sensor setting.
  • For ZT230 LCD Display scroll to sensor menu – sensor type and select your sensor 


Positioning the Moveable Sensor

The moveable or adjustable position Reflective Sensor must be placed so the top of form can be detected. This can be an inter-label gap, a hole, notch or Black Mark. When using typical labels on a backing with an inter-label gap, the sensor can be positioned along the width of the label as long as it is not over the rounded edge.

If using a hole or notch position the sensor's red light directly under the hole or notch so it is seen as the labels feed. If using Black Mark Media position the red light so the mark passes over the light for proper form detection. Here is more detail on positioning the moveable sensor Positioning the Label Sensor for Unique Labels Information.

Media Feed Power Up Action

The printer can be configured to position or calibrate the media after head closure or when powered on. These are configured using the LCD Display or can be configured from your utility/application. These configurations are detailed as follows

  • Calibrate (Default)
  • Feed
  • Length
  • No Motion
  • Short Cal

For recommendations on these selections Media Feed (Power Up Action/ Head Close Action Information).


Maximum Label Length

NOTE You probably don't have to change this from the 39" default so ignore the Maximum Label Length discussion if you have defaulted the printer or are setting the printer up for the first time. If your printer is feeding less than a label length and experiencing a Media Out Error then you may want to see if this setting was incorrectly configured. 

Label Length Max Setting Information

It should be noted that if the printer Maximum Length setting is changed from the default 39” it should be set to a value 1 inch longer than the longest label you intend to use.  For example, on a 203dpi printer using a 6" label, set the maximum length value to 7". ( 7x203 = 1421).Here is the ZPL - ^XA^ML1421^XZ. 

To view the existing maximum length setting on the printer print a configuration label or request a configuration from your host.

  • >Setting the  Label Length Maximum<
  • LCD Display - maximum length (Set to 1" longer than the actual length)
  • There are no settings in the Zebra Setup Utility so if required create a ZPL file with the recommended Maximum Label Length- Example: 
^XA^MLxxxxx^XZ (Sets the length in dots)
^XA^JUS^XZ (Saves the value)
  • Send the file using your utility or application.


Calibrate the Printer for the Media

This step assumes you have not changed the Media Feed Power Up Action from the default Calibrate setting):

  • With media loaded power on the printer.
  • The printer should complete the power on self-test and begin to feed labels.
  • The printer should stop feeding labels and be in the printer ready state.
  • Press the FEED button several times. A single label should feed and come to the same resting position each time. 
  • The printer has been calibrated successfully. 

If the printer fails to feed properly or there is a Media Out indication, perform the Manual Calibration Procedure.

Helpful Information:


Ribbon Setup

This applies to applications where the use of ribbon is required. This is referred to as Thermal Transfer printing where an inked ribbon is used to produce the image on the label.

The printer uses uses a reflective plate and an sensor that shines and receives light to detect the presence of ribbon. (Some desktop printers use a slotted wheel to detect the ribbon supply rotation) 

Selecting Thermal Transfer if you are using Ribbon, Direct Thermal if you are not using Ribbon.

Helpful Information:


Communication Setup

  • USB Details - A Zebra compatible driver must be installed before connecting the printer. 
  • Serial Details RS232 Null Modem, all parameters must be matched on the printer and host.
  • Parallel Details - If the printer has a parallel port use an IEEE1284 compatible cable.

Wired Ethernet Network

Printers that include a ZebraNet Print Server option can be connected to an Ethernet Network. If your network supports DHCP the printer can obtain an IP Address when the cable is connected. You can use one of the following Utilities to set specific parameters or set a permanent IP address for your printer queue.

  • ZebraNet Bridge can be used to discover and assign the desired network settings.
  • The Zebra Setup Utility has a network setup wizard that can be used to configure your printer for a wired or wireless network.

Wireless Setup

Configuring for Wireless communication requires that you establish a local PC connection via the USB, Serial, or Parallel Port or a host connected over the wired Ethernet Port. There are utilities that have wireless setup capabilities and are listed below. For more information, refer to Wireless Setup.


Print Quality

Print quality is a product of proper printer setup and use of compatible media for the application. The four impacting factors to consider are:

The Media and Ribbon (if used) capabilities. Not all media is the same when it comes to being compatible with your application or needs. Printing speed , durability of the image/media, environment are just a few factors to consider when determining the printer setup for the application. Trying to compensate for poor media compatibility by using high printhead pressure and/or darkness settings can impact your printer’s printhead life.

  • Printhead Pressure 

You may need to adjust printhead pressure if printing is too light on one side, if you use thick media, or if the media drifts from side to side during printing. Use the lowest printhead pressure necessary to produce good print quality. Uneven pressure will cause ribbon wrinkle, poor print quality, and horizontal media drift. For more information, refer to Adjusting the printhead pressure on a ZT200 Printer and Printhead Pressure Details.

  • Print Speed

The printer is capable of printing at multiple print speeds. The speed selection take the media/ribbon (if used) compatibilities into consideration since if high Darkness and Pressure settings are required to achieve acceptable print then slower rates should be used. If your application requires the highest print speeds available be sure your media supplier has recommended the correct media for your application. For more information, refer to Print Speed Setting.

  • Print Darkness

Print Darkness (also may be referred to as Density or Burn Temperature) is a user adjustable setting. If you have an LCD Display the setting can be adjusted and changes to the darkness observed during printing. You can also use a setup utility or the printer webpage if available to set the print darkness. Avoid over heating the ribbon as it can melt if set too high. Vary the darkness to produce the best print quality. For more information, refer to Print Darkness Setting.

Helpful Information:


Printing App or Program

Zebra printers are command interpretation engines that take programming commands such as ZPL (Zebra Programming Language) and converts these commands into the printed images. The printer will will not respond if the label format received does not contain the required programming commands for label printing.

Programming commands can be entered into a file and communicated to the printer, received as an output through a driver from an application, or created using one of many Zebra Label Software packages on the market.

For a general overview of this information, refer to Label Format Creation.

Application or Utility  Comment
Zebra Setup Utility This is a free Windows based utility that features a printer setup wizard for simple printer or network setup.  
ZebraNet Bridge   This is an enterprise application for network printer management but is free to use for configuring a network or locally connected printer.
ZebraNet Print Server Webpage   The ZebraNet Print Server has a Webpage that is accessed from a browser when you enter the printer's IP Address. Printer configurations can be viewed and altered.
ZebraDesigner Driver If you are using the ZebraDesigner Driver there is a Printing Preferences section that allows you to configure your printer.

User Guide

The User Guide can be found on the CD that is shipped with the printer. In case this is lost or there is a need to find the latest version it can be located on www.zebra.com

It can be found under the "Support and Downloads" tab then enter a model number. Download User Guide



+ Product Codes

  • ZT200 Series Industrial Printers
  • ZT210 Industrial Printer
  • ZT220 Industrial Printer
  • ZT230 Industrial Printer