What Is Reverse Logistics?

Delivery Driver holding a package with zebra mobile computer in hand

What Is Reverse Logistics? What Does It Mean?

Reverse logistics is a type of supply chain management with an upstream movement of goods. Reverse logistics works by having products and materials flow from the consumer back to the manufacturer or seller. Unlike distribution, where goods are dropped off, reverse logistics involves picking up goods. For example, this could be the pick-up of returned or unwanted items or reusable transport packagings, such as wire cages, pallets, or plastic crates.

What Are Examples of Reverse Logistics?

The most prominent form of reverse logistics happens within our day-to-day lives. With increasing customer demand for online shopping, effective reverse logistics systems are cost-effective for the business and can help provide for better returns management, especially during certain peak seasons when return rates are higher than average. For example, a customer purchases a piece of clothing online and when it arrives, the customer decides that the color is not quite what was expected. As a result, the customer starts the return process and works with customer service to return the item back to the seller. This is where reverse logistics starts a new supply chain process and moves goods upstream rather than downstream.

When Is Reverse Logistics Used?

There are two main aspects to reverse logistics, one is the returns mechanism that is based on the consumer. This could be when a customer returns goods that were not desired or did not generate good customer satisfaction. From the business side, reverse logistics could occur with the return of an item that has remained unused or unsold for a given period of time and may no longer be required.

Within a business environment, an additional category is the ‘Circular Economy’ which means that returned products that have been used could still have some residual value or their raw materials could be salvaged for reuse. Therefore, these returned goods could be recycled. The Circular Economy also involves returned products that need to be disposed of in a particular way, such as the proper disposal of electronic waste.

What Is the Difference Between Reverse Logistics and Traditional Logistics?

In the traditional logistics flow, you have a delivery from an importer or manufacturer to a distribution center. From there, the items delivered are then broken up into smaller delivery segments dependent on what those items might be and where they need to go.

For example, a national retailer will have a number of regional distribution centers that act as hubs for the logistics flow. In the regional distribution centers, items are received and then allocated to the right area of the center to be set up for delivery to a retail store.

The reverse logistics process describes items being sent back to a manufacturer. These items would come back to the distribution center either directly from a consumer or from a store, or in some cases, they could bypass the distribution center and go directly back to the manufacturer. An example of this direct approach is if a consumer orders a Personal Computer (PC) and found it to be faulty, then he or she returns it back to the manufacturer.

Both traditional logistics and reverse logistics can be used in combination to reduce any empty miles or empty loads and optimize efficiency and cost. To put this combination into a real-life scenario, if you receive a delivery, they simply drop it off at your address but if you want to return an item, you are generally required to go online, print a return label, and take it to a location for the item to be returned. This is an example of empty miles which, in parts, has an inefficiency built in if the delivery driver is not then collecting returns from the same location.

If retailers were able to combine delivery and a return, they would be able to reduce the empty miles and reduce costs in the long term by developing improved logistics processes.

The traditional logistics flow is where you have a manufacturer shipping, for example, a full truckload to a distribution center where it is going to be broken down into smaller batches and then distributed to various locations. Reverse logistics is starting with a single item where it ends up back at a distribution center where they are going to perform a check to see if the item is reusable. Is that something that can be shelved again because it is unopened? Can it be restocked? Can it be put back on the shelf? Does it need to be thrown away? Can it be reconditioned?

What Are the Advantages of Reverse Logistics?

The key benefits for the consumer include the ability to order a number of items with the assurance that you can easily return what you do not want or need. For a business, it is a cost that can be optimized, mitigated, and reduced wherever possible. If a business does it well, in terms of being cost-optimized, they are able to expand their e-commerce footprint, particularly if they are an online business.

No matter what type of goods you sell, managing your supply chain in reverse can be a challenge. Zebra’s advanced mobile computing, scanning, printing, and location technologies work with your enterprise systems to give you total visibility across your operations, allowing you to efficiently manage and process returns for greater profitability.

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