Iperal Selects Zebra Technologies’ Self-Scanning Solution to Improve Customer Experience

Italian grocery retailer deploys Zebra’s Android™ PS20 self-scanning solution and CC6000 interactive kiosks  

MILAN, Italy – Feb. 17, 2021 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced  that Italian grocery retailer Iperal selected Zebra’s PS20 personal shopping solution (PSS) and CC6000 interactive kiosks to enhance customers’ shopping experience in three of its 50 hypermarkets and supermarkets in Northern Italy. Self-scanning is a growing concept in the region, especially among younger shoppers and those interested in reducing human interaction while shopping due to safety concerns caused by the pandemic.

“We are focused on providing an optimal shopping experience for our customers that includes the option of using a PSS,” said Claudio Vettore, Director of Systems, Processes and Digital Marketing, Iperal. “We collaborated with Zebra and RetAPPs, a Zebra PartnerConnect Premier Independent Software Vendor (ISV) Partner to create an easy-to-use solution to drive PSS usage that will attract and engage more customers.”

After trialing a competing solution in a few stores, Iperal ultimately decided on a more user-friendly and adaptable Android self-scanning solution to roll out across its stores. Additionally, the grocery retailer needed a partner with a 360-degree retail digital offering that could provide longer-term solutions to drive increased usability amongst customers along with a strong return on its investment. The solution combines Zebra’s PS20 Android Personal Shopper and CC6000 interactive kiosks with a bespoke, Iperal-branded version of RetAPPs’ SmartBip application.

When customers first use Iperal’s new PSS, they are prompted to register on the interactive kiosk and scan their store cards on the CC6000 to unlock the personal shopper device, which they can use while shopping to scan items immediately as they place them in their bags. Zebra’s PS20 is a robust, reliable, ergonomic PSS with best-in-class scanning and battery life.

Via the SmartBip app, customers can access integrated shopping lists, digital loyalty cards, coupons, and interactive flyers. Once customers finish shopping, they can quickly and conveniently pay via the app at one of the dedicated checkouts.

“With this customized, integrated solution from Zebra and RetAPPs, Iperal is well placed to offer a better in-store shopping experience,” said Marco Politi, Regional ISV Manager, Southern Europe, Zebra Technologies. “We are already seeing additional PS20s deployed at Iperal stores to meet increased customer demand, and we’re thrilled with the positive impact our solution is driving for this retailer.”


  • Northern Italy’s grocery retailer, Iperal selected the self-scanning solution from Zebra and RetAPPs to enhance the customer shopping experience in three of its 50 hypermarkets and supermarkets.
  • The PSS includes Zebra’s PS20 Android™ personal shopper solution and CC6000 interactive kiosk.
  • Zebra’s personal shopper solution is a robust, reliable and ergonomic one with best-in-class scanning and battery life,enabling customers to scan items and quickly pay at checkout.
  • Learn more about Iperal and its PSS use case by reading this case study.




Zebra (NASDAQ: ZBRA) empowers the front line in retail/ecommerce, manufacturing, transportation and logistics, healthcare, public sector and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, Zebra delivers industry-tailored, end-to-end solutions to enable every asset and worker to be visible, connected and fully optimized. The company’s market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. In 2020, Zebra made Forbes Global 2000 list for the second consecutive year and was listed among Fast Company’s Best Companies for Innovators. For more information, visit www.zebra.com or sign up for news alerts. Participate in Zebra’s Your Edge blog, follow the company on LinkedInTwitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact: 

Valerie Berrivin 
Zebra Technologies
Phone: +33 607 956 184

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