Zebra Technologies Introduces New Alliance Track for PartnerConnect Channel Program

New track enables improved collaboration with Zebra partner ecosystem

LINCOLNSHIRE, Ill. – April 26, 2021 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced the new PartnerConnect Alliance Track recognizing expertise and influence while enabling greater collaboration with complementary, non-reselling partners.

Zebra’s Alliance Track, which runs alongside the Independent Software Vendor (ISV) track within the complementary partners category, is a strategic component of the award-winning PartnerConnect program. The new Alliance Track acknowledges the global influence of independent hardware vendors (IHVs), system integrators (SIs), consultants, and technology alliance partners. The combination of the growing complexity of enterprise and Internet of Things (IoT) solutions with evolving Software as a Service (SaaS) and Device as a Service (DaaS) business models has placed greater emphasis on partners influencing the components of the total solution.

“At CarComm, we place great value on our collaboration with Zebra and welcome the addition of the new Alliance Track,” said Bas Guerts, Sales and Marketing Manager, CarComm, a Zebra Registered Independent Software Vendor (ISV) partner. “Benefits like early access to Zebra 3D drawings and other product specifications will allow us to develop accessories more quickly and collaborate more closely with other PartnerConnect partners.”

A wide variety of benefits will be available to Alliance Track members, including demo kits, marketing development funds and, specifically for IHVs, the opportunity for their hardware products to achieve Zebra Compatible or Zebra Validated accreditation.

“Zebra’s new Alliance Track recognizes the value and contribution our partners play in meeting the needs of our mutual customers - from consulting and modelling to designing enterprise solutions that give a performance edge to the front line of business,” said Bill Cate, Vice President of Global Channel Strategy, Zebra Technologies. “With the new Alliance Track, we can better enable and facilitate collaboration between Zebra, our community of resellers and ISVs along with the wider ecosystem of complementary partners.”

The PartnerConnect Alliance Track is comprised of three tiers – Registered, Select and Premier. Progression within the program depends on the partner’s influence pipeline captured through Zebra’s existing “Influence Registration” process used successfully today by hundreds of ISV partners. The new Premier Alliance Partner tier will be reserved exclusively for Zebra’s global strategic alliances, with stringent requirements that demonstrate global scale and reach.


  • Zebra’s new PartnerConnect Alliance Track enables improved collaboration with complementary partners.
  • The PartnerConnect Alliance Track is comprised of IHVs, SIs, consultants, and technology alliance partners that will benefit from demo kits, marketing development funds and Zebra accreditation for hardware products.
  • The Alliance Track recognizes the influence of the partner community and the impact they have on providing enterprise solutions that give a performance edge to the front line of business. 




Zebra (NASDAQ: ZBRA) empowers the front line in retail/ecommerce, manufacturing, transportation and logistics, healthcare, public sector and other industries to achieve a performance edge. With more than 10,000 partners across 100 countries, Zebra delivers industry-tailored, end-to-end solutions to enable every asset and worker to be visible, connected and fully optimized. The company’s market-leading solutions elevate the shopping experience, track and manage inventory as well as improve supply chain efficiency and patient care. In 2020, Zebra made Forbes Global 2000 list for the second consecutive year and was listed among Fast Company’s Best Companies for Innovators. For more information, visit www.zebra.com or sign up for news alerts. Participate in Zebra’s Your Edge blog, follow the company on LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact: 

Tracey Wong
Zebra Technologies  
+44 7900 933869

Industry Analyst Contact: 

Kasia Fahmy 
Zebra Technologies 

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