What Are Tire Tread Labels?

A tire with a tire thread label affixed to its tread.

What Is a Tire Tread Label?

Tire tread labels are specialized labels designed to track and manage tires efficiently. Tire tread labels are used in the automotive and tire industries to provide information about tire specifications, including tread depth, size, and identification numbers. These labels are often required by regulations in various regions to assist consumers in making informed decisions when purchasing tires. Here are some: 

European Union (EU): The EU Tire Label was introduced in 2012 and is mandatory for all tires sold in the EU. It provides information on three key performance aspects: fuel efficiency (rolling resistance), wet grip (braking performance), and external rolling noise. The label uses a grading scale from A to E for fuel efficiency and wet grip, and decibels with pictograms for noise levels to facilitate easy interpretation by consumers 

United States: While the U.S. does not have a tire label identical to the EU’s, the National Highway Traffic Safety Administration (NHTSA) mandates the Uniform Tire Quality Grading (UTQG) system. This system requires tire manufacturers to provide ratings for treadwear, traction, and temperature resistance on the tire sidewall. These ratings differ from the EU label’s focus but serve as a quality grading system for tires in the U.S. 

Japan: Japan has a labeling system known as the Tire Labeling System, which was introduced in 2010. It provides information on rolling resistance (which affects fuel efficiency) and wet grip performance. This system uses a grading approach like the EU’s, aimed at informing consumers about tire energy efficiency and safety 

South Korea: South Korea has a tire labeling system that covers rolling resistance and wet grip. Introduced in 2012, the system promotes energy-efficient and safer tires, supported by government policies for green transportation and sustainable manufacturing. 

Brazil: Brazil has implemented a tire labeling regulation that includes ratings for rolling resistance, wet grip, and noise levels, like the EU’s system. Brazil's tire labeling law is mandated by the INMETRO (National Institute of Metrology, Quality and Technology). This helps consumers understand the environmental and safety performance of tires and provides a common way for consumers to compare tires based on these performance factors. 

What Are RFID Tire Tread Labels?

RFID tire tread labels are used to efficiently track and manage tires, especially in retail and supply chains. An RFID tire tread label is used to track tires through Radio Frequency Identification (RFID) technology. These labels contain an RFID transponder, commonly known as a "smart label." This technology enables the automatic capture of data without needing a line of sight, which is a key advantage over traditional barcoding. These labels help automate inventory management, making it quicker and more accurate by reducing manual scanning. These labels are designed to stick well to the tire surface, even with their texture and oils, ensuring reliable data reading. This technology allows for better monitoring of each tire, aiding in quality control and reducing errors.  

What Are Common Challenges with Tire Surfaces? 

Tires have specific characteristics that make it difficult for standard labels to stick to. They have: 

  1. A low-energy surface, meaning it is hard for things to stick to them. 
  2. A texture, which makes it harder for a smooth label to adhere to. 
  3. Oils and plasticizers on the tire can weaken adhesives and affect the label’s performance. 

What Are Key Features to Consider When Selecting RFID Tire Tread Labels?

For RFID to work effectively in tracking tires, the label itself is crucial. A well-designed label ensures that the benefits of RFID can be realized. Here are some key features to consider: 

1. Materials:

RFID tire tread labels should be able to withstand harsh conditions, such as exposure to oils and plasticizers that are typical in tire environments. RFID tire tread labels that use a material with a barrier coat help prevent oils and plasticizers from affecting the label’s readability and durability. 

2. Adhesive:

Because of the tire’s surface, a strong, thick adhesive is needed to make the label stick. However, this can ooze out and cause problems with printers, leading to downtime. It is important to look for RFID tire tread labels that employ a high-tack permanent rubber adhesive with a dry edge. This ensures the labels stay securely in place and prevents any messy adhesive leakage during printing. 

3. RFID Technology:

Tire tread labels that include an RFID inlay and chipset are important for ensuring reliable readability. The inlays are specially tuned to perform well on tire materials and in environments where tires are tightly packed, such as retail settings. The inlays should be tested to meet industry standards. For instance, labels should have strong read performance over distances. Also, verify if any ARC performance specifications are required for the application. 

4. Temperature and Environmental Compatibility:

Tire tread labels should be suitable for a range of temperatures and indoor use, with an expected life span of up to a year in typical applications. 

Overall, RFID tire tread labels offer a robust solution for tire tracking, providing enhanced readability, durability, and secure adhesion in challenging conditions. RFID tire tread labels are part of a broader RFID solution aimed at improving operational efficiency and tracking accuracy in industries that handle large volumes of tires. 

What Are the Benefits of RFID Tire Tread Labels?

There are many benefits that make RFID tire tread labels a robust solution for managing tire inventories, increasing operational efficiency, and ensuring consistent performance across various environments and conditions. Here are some of the benefits that RFID tire tread labels have:

  • Improved Tracking and Inventory Management: RFID technology enables efficient tracking of tires throughout the supply chain, improving inventory management and reducing the likelihood of errors. 

  • Optimized Readability: RFID tire tread labels are engineered to ensure reliable readability on the textured and low-energy surfaces of tires. They are tested for strong read performance on various tire materials and in different retail settings. 
  • Consistent Readability: By preventing the migration of oils and plasticizers from the tires, the RFID tire tread labels maintain their print quality and readability, providing accurate data capture and reliable tracking over the long term.

  • Long-Lasting Attachment: The strong adhesive ensures that the labels remain firmly attached to the tire tread, even in tough environments, reducing the likelihood of label loss and minimizing maintenance interruptions.

  • Versatile Usage: Designed to withstand a variety of temperatures and indoor environments, RFID tire tread labels offer flexibility in storage and operational settings, whether indoor or outdoor.

  • Robust Chemical Resistance: RFID tire tread labels resist damage from weak chemicals, providing durable performance and prolonging the lifespan of the labeling system, even in challenging chemical environments.

How Do RFID Tire Tread Labels Enhance Inventory Management and Accuracy?

RFID tire tread labels offer tire retailers and manufacturers a practical way to improve how they manage inventory. By using these labels, retailers can keep better track of their stock, making sure they have the right tire brands available when customers come in. This helps prevent lost sales due to running out of stock. The technology allows for real-time monitoring, so retailers can maintain accurate stock levels and avoid overpromising or underdelivering to customers.  

For tire manufacturers, RFID tire tread labels help ensure their products are always available, which can build brand loyalty and attract customers who might otherwise switch brands due to stock issues. The main challenge is that not all tires come with these tags from the manufacturer, so distributors or retailers often need to add them when they receive new stock. RFID tire tread labels make it easier to fulfill orders, improve inventory accuracy, and provide a clear picture of tire availability in large facilities. This smooths out operations and improves customer experience. 

How Can RFID Tire Tread Labels Boost Operational Efficiency for Retailers and Distributors?

RFID tire tread labels play a significant role in enhancing the operational efficiency of retailers and distributors. By using RFID technology, warehouses and distribution centers can make better stocking decisions, helping them avoid the common issues of overpromising or underdelivering. Regular RFID-based inventory checks give operators a clear picture of their stock levels, the movement of specific products, and any potential shortages, allowing them to adjust safety stock levels as needed. This technology also improves the accuracy of deliveries by automatically verifying tire quantities during loading and unloading, which minimizes human errors associated with manual counting. 

For automotive service centers and retail tire businesses, RFID makes it easier to locate misplaced tires quickly, saves potential sales by providing real-time inventory verification, and improves inventory management. By ensuring accurate tire deliveries and reducing administrative tasks, RFID labels free technicians to concentrate more on tasks that generate revenue, like tire installations. Additionally, RFID technology supports compliance with U.S. sales reporting requirements and helps integrate important Department of Transportation tire data into inventory systems, simplifying recall and safety checks during sales and servicing. 

What Type of RFID Reader Is Needed to Extract Data from RFID Tire Tread Labels?

UHF RFID readers can capture data from RFID tire tread labels. Handheld readers are a great option. These portable devices allow for mobility and flexibility. They are ideal for environments where the RFID tire tread labels need to be read in various locations, when a reader needs to be taken to the label, or when a label needs to be read while in a moving vehicle. Handheld RFID readers are great for operations requiring mobility, flexibility, and cost-effectiveness, especially when reading tire tread labels in a dynamic environment.

What Are Considerations for Choosing an RFID Reader to Read RFID Tire Thread Labels?

Here are some things to consider when choosing an RFID reader to read your RFID tire thread labels: 

  1. Environment: Consider whether the environment is indoor, outdoor, or involves harsh conditions. This will impact the reader’s durability, and the type of antennas needed.
  2. Read Range: Determine the required read range, which can vary based on the application. UHF RFID readers typically offer a longer read range compared to other RFID frequencies. You will want to invest in RFID readers that can read labels from several feet away with high accuracy. Tires can be easily misplaced and it can take a long time for employees to find the right tire. Since It’s not easy to tell tires apart, invest in an RFID reader that can read labels from far away.
  3. Integration: Evaluate how the RFID reader will integrate with your existing systems and workflows. Compatibility with your software and network infrastructure is crucial. 
  4. Ease of Use: It is important that RFID readers can be easily used by staff in different areas. 

Selecting the right reader depends on your processes, workflows, and operational layout. 

Explore Zebra's Full Range of RFID Labels and Tags