Phygital Stores Changing the Retail Game
Fashionalia needed a very specific RFID solution to successfully deploy its phygital store concept at its new outlets in Madrid. Together, Zebra and JogoTech S.L. delivered a best-in-class experience to shoppers.
Fashionalia wanted to label each new garment displayed in-store with an RFID label that, when held up to the digital mirrors, interactive kiosks and LED screens, enables shoppers to access detailed information without having to go online.
Benefits / Outcomes
- Since Zebra and JogoTech helped Fashionalia transform the phygital store concept into a reality, feedback has been very positive.
- Shoppers like the experience and store associates can quickly and efficiently relabel stock and track the performance of RFID labels.