Success Story

Phygital Stores Changing the Retail Game

Fashionalia needed a very specific RFID solution to successfully deploy its phygital store concept at its new outlets in Madrid. Together, Zebra and JogoTech S.L. delivered a best-in-class experience to shoppers.

Fashionalia

Challenge

Fashionalia wanted to label each new garment displayed in-store with an RFID label that, when held up to the digital mirrors, interactive kiosks and LED screens, enables shoppers to access detailed information without having to go online.

Benefits / Outcomes

  • Since Zebra and JogoTech helped Fashionalia transform the phygital store concept into a reality, feedback has been very positive.
  • Shoppers like the experience and store associates can quickly and efficiently relabel stock and track the performance of RFID labels.
Help

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