Zebra Vision Studies

Market Insights to Help You Grow Your Business

Zebra’s latest research reports delve into key trends and challenges transforming your industry both today and in the future. Highlights include unique market insights, technology investment patterns and a view into how your peers are reacting.

Worker of the Automotive Industry

Digital Transformation in the Automotive Ecosystem

Technological innovation is advancing automotive industry transformation. Next-generation transportation mobility options are on the rise. The industry faces pressure to achieve new levels of customer service and efficiency. Learn how to out-innovate and gain a competitive edge.

Shopper receiving help from retailer in the online pick up area

The World has Changed. Have Retailers?

With our 15th Annual Global Shopper Study, one thing is clear: Retail is always changing. Get the latest insights on evolving shopper behaviors, associate perspectives and where retail decision makers are placing their investment bets to meet shopper expectations in today's modern store.

Woman Scanning in Warehouse With Zebra MC3390xr

Dynamic Markets Demand Warehouse Agility

Warehouse operations plays a big role in customer satisfaction. How can you outpace the competition and improve employee satisfaction at the same time? Get decision-makers' and employees' insights to navigate market demands and achieve these goals.

gloved hand picking up pharmacuetical vials

The Future of Pharmaceutical Supply Chain Resilency

The pharmaceutical supply chain is changing fast. See how you can future-proof your business with technologies that enable transparency and drive business resiliency.

doctor holding enterprise tablet with data on the screen

Smarter, More Connected Hospitals

Discover what integrated technologies healthcare leaders are investing in to mobilise urgent care teams, automate more workflows and regain control of supply chains to better support clinicians and patients.

woman with cell phone in hand looking at packaged food in grocery store

Prepare Your Business for the Future of Food Safety

Food safety is a top concern for food and beverage industry decision-makers and consumers. See how you can future-proof your business and gain a competitive advantage by embracing the technology that improves food safety and traceability.

Worker on catwalk carrying Zebra devices

Mobile Technology is Driving the Energy and Utilities Sector

Meet the increasingly high demands of customers with insights from The Future of Field Operations: A Look at the Energy and Utilities Sector Through 2025

Workers in the field using a rugged tablet

Mobile Technology is Driving the Service Providers and Telecom Sectors

Meet the increasingly high demands of customers with insights from The Future of Field Operations: A Look at the Service Providers and Telecom Sectors Through 2025

Firefighter working on a tablet in a fire truck

Mobile Technology is Driving the Public Sector

Meet the increased expectations of citizens with insights from The Future of Field Operations: A look at the Public Sector through 2025.

Women using Zebra Mobile Device While Sitting Outside

Reinvent The Supply Chain: The Future of Fulfillment

While consumers continue to drive demand through multiple shopping channels, only 39% of businesses surveyed felt they have a working omnichannel logistics strategy. Read the full report to learn how supply chain leaders are making the digital transformation.

Learn How Zebra Can Help Bring Your Business Into the Future