Zebra Technologies Appoints Yu Fang as Greater China Country Lead

Experienced IT veteran to steer Zebra Greater China toward empowering the front line of enterprises

Shanghai, CHINA – March 5, 2024 – Zebra Technologies Corporation (NASDAQ: ZBRA), a leading digital solution provider enabling businesses to intelligently connect data, assets, and people, has appointed Yu Fang as its Greater China Country Lead. Based in Shanghai, Yu is responsible for driving Zebra’s business in the Greater China region. He reports to Ryan Goh, the Singapore-based Senior Vice President and General Manager for Asia Pacific.

“Greater China continues to be a very important market for Zebra in Asia Pacific as it offers vast opportunities for us, especially with the growth of the manufacturing industry driven by the rising popularity of electric vehicles (EV),” said Goh. “As an IT veteran with a proven track record, Yu is a great fit for this role. I am confident that he will be able to take our Greater China business to even greater heights.”

Yu has more than 25 years of sales and business management experience in hardware, software, services, and solution selling. Prior to joining Zebra, Yu served as the Area Vice President and General Manager of the Greater China region at Citrix. He has also held other senior leadership positions at Microsoft, Oracle, Dell, and Hewlett-Packard. He holds a Bachelor of Engineering degree from Shanghai Jiao Tong University.

“I am thrilled to join an established brand like Zebra and have the chance to grow its Greater China business,” said Yu. “China is arguably the world’s factory, and it currently has one of the fastest growing EV markets in the world. This will yield tremendous opportunities for Zebra as we have the right solutions needed by business leaders in manufacturing and other industries to improve their operational efficiency and accuracy.”



Zebra (NASDAQ: ZBRA) helps organizations monitor, anticipate, and accelerate workflows by empowering their frontline and ensuring that everyone and everything is visible, connected and fully optimized. Our award-winning portfolio spans software to innovations in robotics, machine vision, automation and digital decisioning, all backed by a +50-year legacy in scanning, track-and-trace and mobile computing solutions. With an ecosystem of 10,000 partners across more than 100 countries, Zebra’s customers include over 80% of the Fortune 500. Newsweek recently recognized Zebra as one of America’s Most Loved Workplaces and Greatest Workplaces for Diversity, and we are on Fast Company’s list of the Best Workplaces for Innovators. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, X and Facebook, and check out our Story Hub: Zebra Perspectives.

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Ellen Xiao
Public Relations Advisor
Zebra Technologies

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