Zebra Technologies Enhances Customer and Partner Experience with New ANZ Headquarters

Expanded Zebra Experience Centre in Melbourne showcases cutting-edge technology

Melbourne, AUSTRALIA – 28 July 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitising and automating frontline workflows, today announced the opening of its new Australia and New Zealand (ANZ) headquarters and expansion of its Zebra Experience Centre (ZEC) in Melbourne.

Located in Hawthorn East, the new headquarters marks a significant investment in Zebra’s expanding ANZ presence and underscores its commitment to the local market. The purpose-built space replaces the former Glen Waverley office and serves as the central hub for Zebra’s ANZ operations, complementing existing teams in Sydney and Auckland.

Central to the new headquarters is the enhanced ZEC, nearly twice the size of the previous centre, designed to offer a world-class interactive experience. It is designed to transform customer and partner engagements by showcasing Zebra’s industry-leading products and facilitating digital transformation.

“The Zebra Experience Centre in Melbourne integrates the latest technology to create an interactive environment for our customers and partners,” said Tom Christodoulou, Sales Vice President for Australia, New Zealand, and India Sub-Continent at Zebra. “Experiencing technology firsthand is invaluable in today’s market. Our expanded ZEC will host demonstrations, workshops, and events, highlighting our commitment to innovation to drive a connected frontline, asset visibility and intelligent automation.”

Zebra’s expansion in ANZ occurs amid rapid growth in the region, reflecting an increase in market share for rugged mobile computers, RFID devices, and label printers. The relocation to central Melbourne positions Zebra even closer to many of its customers and partners, offering increased space and functionality to meet the growing demand for its products and services in ANZ, while enhancing engagement.

“Zebra continues to attract new partners to our award-winning PartnerConnect program in ANZ, while our customer base grows,” said Ryan Goh, Senior Vice President and General Manager, Zebra Technologies Asia Pacific. “By relocating and expanding the Zebra Experience Centre in Melbourne, we reinforce our dedication to providing exceptional service to our partners and customers, empowering businesses to enhance frontline efficiency with technology.”

KEY TAKEAWAYS 

  • Zebra has relocated its ANZ headquarters to Hawthorn East, Melbourne.
  • The new location features an expanded and enhanced Zebra Experience Centre, now twice its original size.
  • Zebra’s new headquarters features cutting-edge facilities for industry workshops and innovation showcases, enhancing collaboration with customers and partners.

###

ABOUT ZEBRA TECHNOLOGIES

Zebra (NASDAQ: ZBRA) provides the solutions to help businesses grow through increased asset visibility, connected frontline workers and intelligent automation. The company operates in more than 100 countries, and our customers include over 80% of the Fortune 500. Designed for the frontline, Zebra’s award-winning portfolio includes hardware, software, and services, all backed by our 50+ years of innovation and global partner ecosystem. Follow Zebra on our blog and LinkedIn, visit our newsroom and learn more at www.zebra.com

Media Contact:

Archetype
ANZ Zebra PR contact
auszebra@archetype.co

ZEBRA and the stylised Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.