Zebra Ventures


Grow your business faster with Zebra Ventures

Professional riding a bicycle in a city.

Zebra Ventures is the corporate venture capital arm of Zebra Technologies. With the discipline of a financial investor and the value of a strategic partner, we invest in early-stage companies that extend Zebra’s vision of digitizing and automating the front lines of business.

Working closely with our portfolio companies, we provide venture capital to sustain a business through the startup, growth and expansion phases. Perhaps more importantly, we bring deep domain expertise, unique access to our engineering resources and a vast distribution network to help portfolio companies meet and exceed their growth plans.

Investing in the Future of Enterprise Asset Intelligence

Technologies
Technologies
  • Automation and Robotics
  • Artificial Intelligence
  • Analytics
  • Data Capture
  • Mobile Computing
  • Location and Motion Sensing
  • Device Management
  • Augmented Reality
  • Asset Visibility
Vertical Markets
Vertical Markets
  • Retail
  • Transportation & Logistics
  • Manufacturing & Warehousing
  • Healthcare
  • Field Services

How The Process Works

We strive to maintain a simple and constructive process when learning more about your company. We will look closely at your business idea before letting you know if there could be a potential fit. Our initial target investment is in the $1 million to $5 million range. Our focus is on finding great entrepreneurs with superior technology and a capital efficient business model that can help bring value to our customers.

As technology investors we look hard at the size of the market opportunity because we want to invest in companies that can impact large markets. Zebra offers customers a variety of solutions — from mobile computers and scanners to specialty printers, RFID, software and services — for identifying, tracking and managing critical workflows, assets, people and transactions. We focus on startups that participate in Zebra’s ecosystem.

We strive to keep our process and your interactions with us as simple and constructive as possible. Here is our 4-step process:

Step 1: Send Us Your Pitch Deck

Submit an overview of your business to us. It helps speed up the process if you are referred to us by someone we know or someone in our business unit. We’ll review your business idea and let you know if it could be a potential fit.

Step 2: Hold a Brief Introductory Meeting

If there is interest, we’ll request a meeting, which typically lasts about an hour. The presentation should be short and succinct. During this time, we want to learn about: company leadership, products, customer progress, the problem you are solving, go to market strategy, competition and industry landscape, market opportunity, your capital requirements, and milestones achieved with capital already raised.

After the first meeting, we will provide feedback if there is a potential fit with our strategy and philosophy. If there is a fit, we’ll spend more time together to better understand your business.

Step 3: Submit a Detailed Questionnaire

We will follow up with a detailed survey to understand the company in more depth and define the strategic benefit to Zebra and the benefit that you expect from Zebra as a partner.

Step 4: Discuss Terms and Next Steps

Lastly, if there is mutual interest in moving forward, we will discuss the specific terms of how we might work together in building your company.

Our Portfolio Companies

Autonomous robot solution for e-commerce warehouses. Robots work safely alongside humans to decrease walking time and maximize warehouse efficiency.

Advanced vision software allows robotic arms to perform monotonous tasks within warehouses, allowing companies to keep up with "always-on" logistics.

Intelligent high-reach autonomous forklifts specializing in automating high bay putaway and retrieval applications.

Intelligent forklifts that can autonomously unload pallets from trailers at receiving docks.

Automation platform that combines advanced AI software and machine vision with intelligent grippers to optimize fulfillment operations in warehouses and distribution centers.

Software platform that collects data from IoT sensors (e.g., RFID & BLE tags and readers) in manufacturing facilities and warehouses to provide real-time visibility into operations.

End-to-end, real-time supply chain visibility platform with predictive ETAs and real-time status for shipments in transit and in the yard.

Zebra Ventures portfolio company's logo to be uploaded to Ventures website

Real-Time Locating System (RTLS) solutions that use proprietary ultrasound, Bluetooth Low Energy (BLE), and WiFi technologies to deliver precise, reliable indoor positioning of people, equipment, and assets.

Portfolio company logo to be uploaded to Zebra Ventures website

Developer of performance composites designed for mass-market applications including aerospace, automotive and consumer products.

Focal company logo

Computer vision enabled solutions for brick and mortar retailers that streamline operations and deliver an improved customer experience.

Software used to automate the visual inspection process through machine learning, which reduces the engineering and integration effort, eliminates the need for AI expertise, can be implemented on existing hardware, and provides a lower total cost of ownership than other solutions in the market.

Fully graphic electronic shelf labels (ESLs) and dynamic digital display solutions.

Mobile engagement technology solutions powered by causal AI that empower companies to engage with consumers in new and more efficient ways.

Software platform that enables companies to manage, measure and optimize utilization of mobile devices.

Passive real-time location systems that utilize battery free RFID tagged items.

 

Portfolio Companies In The News

Exits

Optoro Company Logo Image - NRF 2025

Acquired by Blue Yonder (August 2025)

SmartLabel & Content Management Platform business acquired by Kezzler (February 2025)

Acquired by Zebra Technologies (May 2019)