Letter from the Editor

Hello all and welcome to 2013 and the inaugural issue of Zebra Global Insights. Every other month you can expect this newsletter to arrive in your inbox with a full update on the advancement of Zebra's brand and messaging – not just what's happening within Zebra, but also how we are spreading the word around the globe to our partners and end users.

In each issue, you will learn more about Zebra's on-going transformation. We will share with you the latest tools and efforts designed to support the Visible Value Chain, and show you examples of how our customers are gaining insights and creating new business value. We will keep you apprised of global trends in marketing. You will even get to learn more about the individuals that make up the Global Marketing team and about the team's activities.

As you read through this issue, I encourage you to respond. Let us know what you think. Share your ideas with us at insights@zebra.com. I challenge you to not hold back. This transformation involves us all – so make it your New Year's resolution to get involved in the conversation.

Thanks for reading,

Debbie Murphy