Kaufland Offers Customers Seamless Shopping Experience with Zebra Self-Service Solution

European retailer enhances loyalty scheme, offers, check out and payment for shoppers thanks to integrated Android™ based personal shopping solution

RATINGEN, Germany – Nov. 3, 2022 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced it has implemented Zebra’s PS20 Personal Shopper Series Android scan and go solution in selected Kaufland stores. The solution enables easy, convenient shopping with a 99% customer satisfaction rate according to several Kaufland surveys.

Kaufland is an international retailer with over 1,450 stores and more than 148,000 employees across eight countries. Part of the Schwarz Group, a leading European food retailer, Kaufland is known for its low prices, wide selection and freshness of items.

For several years, Kaufland has been offering customers self-service checkouts (SCO) in selected stores to complement its traditional staffed checkout tills. These SCOs are a modern alternative suitable for small purchases.

Kaufland approached Zebra software partner Re-Vision BV for a solution that could be fully integrated into its existing SCO and customer relationship management systems. Re-Vision recommended Zebra’s PS20 Personal Shopper Series, CC6000 Customer Concierge, and Mobility DNA.

Kaufland began its Personal Shopping Solution (PSS) pilot projects at selected European stores with Zebra’s Professional Services team. This included consulting, project management, deployment, learning-as-a-service and customer scanner output walls. Kaufland, Zebra and Re-Vision’s close collaboration resulted in a proven blueprint for full-scale deployments of the solution, branded K-Scan.

"Zebra and Re-Vision have expertly supported us with this digital automation implementation, and we’ve rolled out this proven PSS solution as K-Scan in many stores,” said Larissa Matei, Project Manager, Kaufland. “Our customers are already using this on a regular basis."

With the PSS, Kaufland enables customers to scan their own items while shopping which is suitable for all basket sizes, including bigger baskets. To pay, the scanned purchase is transferred to the SCO via a QR code. K-Scan delivers consistent information to the shopper, such as promotions, and is integrated with the Kaufland Card loyalty scheme and POS systems, resulting in easy registration, fast SCO and payments via cash, card and vouchers.

“The popularity of self-service solutions continues to grow among retailers and consumers,” said Lars Fux, Business Development Manager, PSS, DACH, Zebra Technologies. “Shopper convenience and experience is king, with online versus in-store a thing of the past. Zebra and our partners can help deliver a seamless shopping experience which is what today’s smart consumers expect.”


  • Kaufland deployed Zebra and Re-Vision’s Personal Shopping Series solution in selected European stores, providing a seamless shopping experience for customers.
  • Customer satisfaction with the PSS solution stands at 99%, according to Kaufland surveys.
  • Learn more about Kaufland’s PSS and Professional Services experience by reading the case study.


Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 84% of the Fortune 500 – with an award-winning portfolio of hardware, software, services, and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #42 on Newsweek’s  list of America’s Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:

Tracey Wong 
Zebra Technologies 
+44 7900 933869   

Industry Analyst Contact:

Kasia Fahmy
Zebra Technologies

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corporation, registered in many jurisdictions worldwide. Android is a trademark of Google LLC. ©2022 Zebra Technologies Corp. and/or its affiliates.