Zebra Technologies Named a Leader in 2022 Gartner® Magic Quadrant™ for Indoor Location Services

Company recognized in Leaders Quadrant for the third consecutive year

LINCOLNSHIRE, Ill. – March 2, 2022 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance edge, today announced it has been recognized by Gartner, Inc. as a Leader in the Magic Quadrant for Indoor Location Services. This is the third consecutive year that Zebra Technologies has been placed in the Leaders Quadrant. A complimentary copy of the full report is available from the Zebra Technologies’ website.

“Zebra Technologies is proud to be recognized by Gartner as a Leader in the 2022 Magic Quadrant for Indoor Location Services for the third consecutive year,” said Matt Seltz, General Manager of Location Solutions, Zebra Technologies. “Zebra provides operational visibility into the location of assets along with their utilization and status, allowing customers to implement workflow optimizations. We believe the Gartner Magic Quadrant positioning reflects our ability to transform the physical to digital so organizations can sense what’s happening in their operations, analyze that data to deliver insights, and act on those insights to make smarter decisions.”

With more than 50 years of experience and innovation, Zebra is a leading provider of location solutions ranging from passive RAIN RFID tags on packages to the active tracking of athletes in real time, helping turn edge data into business value. Available through Zebra’s PartnerConnect channel partner ecosystem, Zebra’s location and tracking solutions empower businesses to sense what’s happening, analyze or anticipate the implications, and make best next action decisions in real time. Zebra’s location solutions leverage technologies such as Wi-Fi, cellular data, GPS, Bluetooth Low Energy (BLE), UWB (Ultra-Wideband), Visible Light Communications (VLC), ultrasound, UHF RFID and motion-sensing so they can successfully integrate and excel in existing customer environments.


  • Zebra Technologies is recognized as a Leader in the Gartner Magic Quadrant for Indoor Location Services for the third consecutive year.
  • Zebra location solutions support applications focused on safety, specimen tracking, picking, targeted marketing, wayfinding and asset tracking for lost or misplaced devices in retail stores, warehouses, distribution centers, hospitals, sports arenas and more.
  • Zebra and its global ecosystem of PartnerConnect partners incorporate mobile computing, barcode scanning, RFID, thermal printing, plus location, temperature and motion sensing technologies to elevate the shopping experience, track and manage inventory, as well as improve supply chain efficiency and patient care.

Gartner, Magic Quadrant for Indoor Location Services, Tim Zimmerman, Annette Zimmermann, 23 February 2022.

Required Disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved


Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 94% of the Fortune 100 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time. Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision and antuit.ai. Zebra is #25 on Newsweek’s inaugural list of America’s 100 Most Loved Workplaces and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:

Bill Abelson
Zebra Technologies

Industry Analyst Contact:

Kasia Fahmy 
Zebra Technologies 

ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2022 Zebra Technologies Corp. and/or its affiliates.