Zebra Technologies’ New Visionary Framework and Insights Take Centre Stage at EuroShop

Retailers can reduce product waste shrink rates by 27%, reduce employee turnover by 8%, and increase customer satisfaction scores with The Modern Store by Zebra

BOURNE END, England – Feb. 22, 2023 – Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, will put retail data insights and The Modern Store by Zebra framework centre stage at EuroShop, booth A79/Hall 6, Dusseldorf, Germany from 26 February – 2 March.

At the flagship five-day retail event, Zebra will explain how its visionary framework, The Modern Store by Zebra is set to help retailers solve their most pressing store operations challenges. During a workshop on Sunday 26 Feb at the Retail Technology Stage, Mark Thomson, Director of Retail, EMEA, Zebra Technologies will tell audiences why The Modern Store by Zebra can empower retailers to better engage associates, optimise inventory and elevate the customer experience.

“Zebra is passionate about supporting retailers’ growth plans and helping store operations executives address their most pressing challenges and the mandate they carry for rapid post-pandemic transformation,” explains Thomson. “Citing our visionary framework, I’ll explain how retailers can reduce product waste shrink rates by 27%, reduce employee turnover by 8%, and increase customer satisfaction scores.”

The framework leverages the capabilities of over 10,000 partners and complementary integrations from global tech leaders Accenture, Microsoft and Google. The framework will help retailers close the gap between planning and execution for labour, inventory and customer experience plans, giving retailers the ability to drive success today with the agility to forecast and adapt for tomorrow. The Modern Store Demo will be available to view every hour at the Zebra booth.

At a second Zebra workshop on Monday 27 February at 14.20 local time at the Retail Technology Stage, Pedro Roman, Zebra Technologies’ Director and Solutions Lead, EMEA and Simon Geisman, Senior Business Consultant, Personal Shopper Solutions and SmartLens, EMEA will share Zebra’s latest research into consumer behaviours from its 15th Global Shopper Study, and how these trends are pointing retailers to the future.

“Shoppers say they prefer getting in and out of stores quickly (76%) as well as a growing affinity (90%) for self-service technologies such as self-checkout or cashless payment,” says Roman. “Staffed checkouts are checking out, while self-checkout and mobile checkout deliver the speed and convenience customers expect. Associates and their managers can have more interaction with customers and more time to work with solutions that sense and record the location and movement of merchandise in a store and turns that data into easy-to-read actionable intelligence.”

Zebra’s team of senior retail executives will be available to meet at its booth in Hall 6/A79 with a range of hardware and software solution demos, including the Food Waste Management System (FWMS) AI solution for French grocery retailer Auchan. The solution is helping Auchan associates to save 35 million food products from going to waste per year. Spokespeople will also be able to talk about how Zebra and partners are working with customers including Kaufland, bp Group Aral and Bonita.

Other demos will highlight Zebra’s solutions for inventory management and optimisation, personalised shopping, task management, RFID, associate communication and enablement, workforce management, employee self-service, supply chain visibility and warehouse automation. Around ten Zebra partners will also exhibit solutions at the booth.

Members of the media are invited to attend Zebra’s workshops on Sunday 26 and Monday 27 February, and visit the Zebra team booth at Hall 6/A79 for interview and comment.


  • Zebra executives will deliver a workshop about The Modern Store by Zebra framework, and a workshop sharing research insights into consumer behaviours and how these are shaping the role of the retail associate.
  • Zebra’s booth will feature Zebra and partner solutions that retailers are using to gain a competitive edge, along with Zebra executives who will be available to speak with the media.


Zebra (NASDAQ: ZBRA) empowers organizations to thrive in the on-demand economy by making every front-line worker and asset at the edge visible, connected and fully optimized. With an ecosystem of more than 10,000 partners across more than 100 countries, Zebra serves customers of all sizes – including 86% of the Fortune 500 – with an award-winning portfolio of hardware, software, services and solutions that digitize and automate workflows. Supply chains are more dynamic, customers and patients are better served, and workers are more engaged when they utilize Zebra innovations that help them sense, analyze and act in real time.  Zebra recently expanded its industrial automation portfolio with its Fetch Robotics acquisition and increased its machine vision and AI software capabilities with the acquisitions of Adaptive Vision, antuit.ai and Matrox Imaging. Zebra is #42 on Newsweek’s list of America’s Most Loved Workplaces, #42 on Fast Company’s list of the Best Workplaces for Innovators and #79 on Forbes’ list of America’s 500 Best Midsize Employers. Learn more at www.zebra.com or sign up for news alerts. Follow Zebra’s Your Edge blog, LinkedIn, Twitter and Facebook, and check out our Story Hub: Zebra Perspectives.

Media Contact:
Daniel Blackman
Zebra Technologies
+44 (0) 7408 864 597

Industry Analyst Contact:
Kasia Fahmy 
Zebra Technologies 

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