Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimise workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Zebra's public sector technology solutions enhance decision-making, streamline operations, and safeguard communities with advanced software and rugged hardware.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customise your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Zebra's location technologies provide real-time tracking for your organisation to better manage and optimise your critical assets and create more efficient workflows.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Empower your frontline with Zebra Companion AI, offering instant, tailored insights and support to streamline operations and enhance productivity.
The everything you need to rapidly and cost effectively develop high-performance AI vision applications on Zebra mobile computers.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labour costs low, your talent happy and your organisation compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximising IT resources and minimising down time.
Make the most of every stage of your scanning journey from deployment to optimisation. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customisation starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximise productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
Zebra vision tools enable precise waste tracking, reduce costs and enhance accountability
BOURNE END, England – 9 Oct., 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitising and automating workflows to deliver intelligent operations, today announced that Polytag, a leading provider of advanced QR code and UV tag and trace solutions for circular economies, is using Zebra’s Aurora Vision Library to empower organisations to take actionable steps toward environmental accountability and circular economy goals.
One of the principal challenges Polytag addresses is tracking and capturing data from single‑use plastics. Although it may appear straightforward, the task is highly complex: plastics vary greatly in shape, colour, and size, and they are frequently mixed or compressed within recycling streams.
To overcome this, brands apply invisible UV 2D markers onto their packaging labels, which are detected using the Polytag detection units, enabling real-time identification of material origins, recycling rates, and end-of-life destinations. With the Zebra Aurora Vision Library, the system accurately processes 20 frames per second with the ability to read 2D codes on challenging high-speed conveyor lines in dimly lit facilities.
“Our mission is to give organisations the tools to make smarter, data-driven decisions about sustainability,” said Jonathan Anderson, Chief Technology Officer, Polytag. “By integrating Zebra’s solution, we’ve unlocked unprecedented precision in waste tracking, making real circularity achievable.”
Accurate, reliable and scalable with machine vision
Polytag initially relied on embedded camera systems for its proof of concept, but this approach lacked the scalability required for industrial operations. Seeking a robust alternative, Polytag collaborated with Zebra and Automatica, a Zebra Industrial Automation Partner, to significantly reduce costs while enhancing reliability and scalability.
“Aurora Vision Library offered seamless integration with our systems, allowing the capture of rich data in real time,” Anderson added. “We are transforming recycling centres by embracing intelligent operations that accelerate workflows and deliver actionable insights.”
The Polytag system reads throughout recycling centres, even on high-speed lines without the need to change vision hardware. Aurora software can operate with third-party hardware, giving users additional flexibility and backwards compatibility if needed. Even in the damp, dusty, and low-light conditions of material recovery facilities, frontline workers can accurately track waste using this solution.
Real-time dashboards help organisations monitor recycling performance by SKU and location, uncovering patterns and identifying underperforming products, like soft drinks bought in transit or shampoo bottles used in a hotel. This insight allows for targeted recycling campaigns and design strategies that guide consumer choices effectively.
“We want to drive a systematic change," Anderson said. “That way, organisations can make more conscious decisions based on what happens to their packaging in the real world, not just what it's made from. Zebra’s solution has been instrumental in making that vision operational.”
Achieving 100% detection rates
Polytag’s solution is already making waves in the recycling ecosystem. With Extended Producer Responsibility (EPR) regulations increasingly demanding precise data on packaging waste, Polytag’s “describe, tag, and trace” platform delivers unparalleled visibility into the recycling lifecycle.
“During research and development, we installed six units at a plant designed specifically to test and optimise new recycling technologies in a realistic environment,” said Anderson. “Powered by Zebra high-fidelity scans through the Aurora platform, we achieved an unprecedented 100% detection rate.”
This result supports organisations in meeting EPR requirements. The objective is simple: moving from assumptions to actual data that shows which products are being recycled and which are not.
“Polytag’s success is a testament to the power of asset visibility and intelligent automation powered by software,” said Donato Montanari, Vice President and General Manager, Machine Vision, Zebra Technologies. “Together, we’re solving a problem, rethinking how the world handles waste and creating new ways of working that make everyday life better for organisations, their employees, and those they serve.”
KEY TAKEAWAYS
ABOUT ZEBRA TECHNOLOGIES
Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our blog, LinkedIn, Facebook, X, Instagram and YouTube.
Media Contact:
Daniel Blackman
Zebra Technologies
+44 (0)7408 864 597
Daniel.Blackman@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
ZEBRA and the stylised Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates. You may quote this release with attribution.
Legal Terms of Use Privacy Policy Supply Chain Transparency
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.