Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimise workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Zebra's public sector technology solutions enhance decision-making, streamline operations, and safeguard communities with advanced software and rugged hardware.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Adapt to market shifts, enhance worker productivity and secure long-term growth with AMRs. Deploy, redeploy and optimize autonomous mobile robots with ease.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customise your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Zebra's location technologies provide real-time tracking for your organisation to better manage and optimise your critical assets and create more efficient workflows.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Empower your frontline with Zebra Companion AI, offering instant, tailored insights and support to streamline operations and enhance productivity.
The everything you need to rapidly and cost effectively develop high-performance AI vision applications on Zebra mobile computers.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labour costs low, your talent happy and your organisation compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximising IT resources and minimising down time.
Make the most of every stage of your scanning journey from deployment to optimisation. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
Boost warehouse and manufacturing operations with Symmetry, an AMR software for fleet management of Autonomous Mobile Robots and streamlined automation workflows.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customisation starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximise productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
Zebra Study with Oxford Economics: Automation of Workflows Drives 20% Increase in Productivity
New brand narrative underscores commitment to help customers boost frontline performance
BOURNE END, England – Sept. 22, 2025 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitising and automating workflows to deliver intelligent operations, today announced new research in collaboration with Oxford Economics. The study showcases how improving frontline workflows with modern technologies like AI, automation and data improves profitability and enhances the customer experience.
The research also highlights the transformative impact that improved workflows can have within the retail, manufacturing, and transportation & logistics (T&L) industries. For example, retailers reported a 21% improvement in customer satisfaction, manufacturers cited a 19% increase in employee productivity, and T&L leaders reported a 21% increase in productivity with better workflows. In addition, the study indicates AI investments help organisations achieve real-time visibility, generate actionable insights and improve efficiency.
Frontline workflow optimisation drives financial growth
If the top 20 organisations from the Forbes Global 2000 list in each of these industries – retail, manufacturing, and T&L – achieved meaningful improvements in their frontline workflows, Oxford Economics estimates that each company could potentially earn an average of US$3 billion in higher revenue, and an average of US$120 million in added profit.
Organisations which embrace intelligent operations – integrating advanced technologies like AI, automation and data with human expertise to optimise business processes – report significant gains. The study titled, “Impact of Intelligent Operations” indicates:
- Retailers achieved up to 1.8-percentage-point increases in revenue growth and profitability through improvements in their prioritised workflow of inventory management.
- Manufacturers optimising their top workflow of quality control and assurance saw revenue growth uplift by 2.4 percentage points and profitability improvements of 1.4 percentage points.
- T&L firms optimising key delivery and inventory workflows experienced a revenue growth increase of up to 3.4 percentage points with a similar increase in profitability.
"Retail, manufacturing, and logistics are being redefined at the workflow level – where speed, visibility, and precision drive growth and elevate frontline productivity and improve customer experiences,” said Joe White, Chief Product & Solutions Officer, Zebra Technologies. “Intelligent operations simplify complexity by combining the best of advanced technologies with the people on the frontline, enabling organisations to adapt to rapid change and thrive in competitive markets."
Tech investments, including AI, deliver tangible benefits
According to the study:
- Retailers are piloting AI to address critical areas like loss prevention, risk detection, and inventory optimisation.
- Over two-thirds of T&L organisations and nearly half of manufacturers are deploying AI for inventory management, demand forecasting, and predictive analytics.
- Advanced tools, such as RFID and machine vision, are central to enhancing operational visibility and efficiency across industries.
From the warehouse floor, production line, and retail aisle to the patient bedside, Zebra provides solutions that help organisations navigate persistent challenges such as labor shortages and shifting consumer expectations. Zebra’s new brand platform, “Better Every Day,” reinforces the company’s commitment to deliver intelligent, connected solutions and services that continuously enhance frontline performance, agility, and responsiveness across critical workflows.
“Zebra Technologies empowers organisations of all sizes globally to continuously drive better processes and adapt to changing conditions," said Bill Burns, Chief Executive Officer, Zebra Technologies. ""Our powerful portfolio of connected frontline, asset visibility and intelligent automation solutions is purpose-built to support modern workflows and improve the way work gets done every day.”
Through deep industry expertise and a global ecosystem of partners, Zebra harnesses the power of these advanced technologies in a portfolio of products and solutions that enable organisations to:
- Capture and act on real-time data to inform faster, smarter decisions.
- Streamline repetitive tasks, reduce manual errors and improve consistency.
- Redesign workflows for simplicity, speed and increased productivity.
- Leverage AI for the frontline to continuously drive innovation at the point of work.
KEY TAKEAWAYS
- According to research from Zebra Technologies and Oxford Economics, retailers, manufacturers, and T&L firms reported significant revenue and profitability increases by optimising frontline workflows.
- Industries are increasingly leveraging AI for predictive analytics, inventory management, and risk detection, while advanced tools like RFID and machine vision enhance operational efficiency.
- Zebra’s new brand narrative, “Better Every Day” affirms the company’s commitment to empower organisations with automation and AI to create new ways of working that make everyday life better.
- To learn more, visit this page on zebra.com.
METHODOLOGY
Zebra Technologies commissioned global research with Oxford Economics conducted through a combination of surveys and econometric analysis. The participants included 1,000 senior leaders across retail (400), manufacturing (400), and T&L sectors (200) from the U.S., Mexico, United Kingdom, Germany, India, Japan, Australia and New Zealand. Their focus areas included inventory management, quality control, delivery operations, material handling, and loss prevention workflows. A regression analysis was applied to correlate workflow improvements with financial performance metrics.
ABOUT ZEBRA TECHNOLOGIES
Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organisations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organisations to be better every day. Learn more at www.zebra.com.
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Media Contact:
Daniel Blackman
Zebra Technologies
+44 (0) 7408 864 597
Daniel.Blackman@zebra.com
Industry Analyst Contact:
Kasia Fahmy
Zebra Technologies
+1-224-306-8654
k.fahmy@zebra.com
ZEBRA and the stylised Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates. You may quote this release with attribution.
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ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2025 Zebra Technologies Corp. and/or its affiliates.