When James Morley-Smith started his career in the technology sector in the mid-1990s, the discussion leaned more toward function over form, even though we now know just how much the two are intertwined.
But in his time as a software architect and, subsequently, as a user experience solution strategist, he has found that decision factors around technologies aren’t always objective. The “facts” influencing buying decisions can be just as much about how a solution looks and feels as how it works or performs. This is a bit of a departure from the past when subjective emotions didn’t have much weight on hardware, software, or solution design to do a task, or help an employee do a task easily, quickly, and accurately. It was utility-driven design.
But with that decision-making approach swiftly being discontinued, will we see a dramatic shift in the quality and performance of enterprise and industrial technologies? That’s what we asked James to ponder in a recent podcast interview: