Frontline workers in retail, logistics, and hospitality can seamlessly make and receive PBX calls directly from their enterprise mobile devices using Workcloud Sync. Featuring the WS301 virtually weightless wearable device, this solution provides hands-free, crystal-clear communication at the point of activity, eliminating the need for fixed-line phones or personal devices and securing business workflows.
By Mark Thomson | Sept. 1, 2026

Unlocking Billions in Retail: The Case for Intelligent Operations at NRF Europe 2026

The retail landscape is evolving at a breakneck pace. Shoppers demand seamless omnichannel experiences, while behind the scenes, operational complexity continues to grow. To stay competitive, retail decision-makers need to embrace innovation, empower frontline workers and harness the power of data.

It’s time to build truly intelligent operations, and the financial impact of doing so is impossible to ignore. A recent joint study by Zebra Technologies and Oxford Economics found that if the top 20 retailers in the Forbes Global 2000 achieved meaningful improvements in their frontline workflows, they could see an average of $3 billion in higher revenue and $110 million in added profit per retailer.

Modernizing these core workflows isn’t just about saving time, it’s a critical action to deliver bottom-line growth. At NRF Europe 2026, we’re excited to show you exactly how to make this happen.

The Power of Precision: Inventory and Task Management

Better retail operations start with better accuracy. According to the Zebra and Oxford Economics data, a typical large retailer could gain an average of $54 million in revenue simply by improving their inventory management.

We don’t have to look far to see this in action. Take Boggi Milano, the global menswear retailer. Facing the challenge of maintaining high inventory accuracy to fuel its omnichannel growth, they partnered with Zebra to implement advanced RFID technology, including TC2 Series mobile computers and RFD40 sleds. The result?  Boggi Milano boosted its inventory accuracy to a staggering 99%, significantly increasing the efficiency and reliability of its supply chain while dramatically reducing time-consuming manual checks.

Having the right inventory is only half the battle; your frontline teams also need to execute flawlessly. Currys, a leading tech retailer in the UK, tackled operational inconsistencies across its 296 stores by implementing Zebra Workcloud Task Management and Scheduling. By providing real-time, centralized visibility and fixed shift scheduling, Currys eliminated 90,000 store schedule adjustments during peak seasons; they reclaimed 900 management hours in just two months; time that is now spent on the store floor elevating customer experience.

See the Future of Retail in Action

The future of retail belongs to those who combine AI, automation and real-time data to empower their frontline workers. At NRF Europe 2026, Zebra Technologies, alongside our esteemed partners HPE, Timeskipper, Grey Orange, Smartway and Jabra, invite you to experience these cutting-edge solutions firsthand.

We also encourage you to visit Elo – now part of Zebra Technologies – in Hall 6, B-060 to explore their latest interactive in-store solutions. Elo’s complementary portfolio integrates seamlessly with Zebra’s wider retail offerings to elevate the customer experience; unifying interactions from the shopper to the connected frontline worker. Elo will be showcasing modular self-service kiosks, digital signage, and next generation point-of-sale systems featuring integrated contactless payment, including the new Elo Pay Z30 and Elo Pay 22” terminals.

We will be showcasing our latest innovation alongside the solutions already helping retailers such as Boggi Milano and Currys tackle their biggest challenges.

Ready to Transform Your Operations?

Don’t just read about the future of retail, step into it. Whether you’re looking to reclaim management hours, hit 99% inventory accuracy or unlock new revenue streams, our team of experts is ready to help you map out your strategy.

We invite you to pre-book a tour of our booth or schedule a meeting with our team of experts at NRF Europe 15-17 Sept.

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