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By Richard Hudson | April 30, 2026
Winning Together: How We Equip Our Partners to Change the Game
When we work together with our partners, colleagues, and technology experts, we feel a powerful sense of community and shared purpose. This is what happened at our recent Channel Partner Summit, and it serves as a potent reminder of what I’ve always believed: real progress comes from teamwork and solidarity. We work with companies of all sizes around the world, and we see firsthand how technology helps them overcome challenges and elevate the capabilities of their frontline workers.
The Power of Our Partnership
In this edition of our Winning Together series, I want to talk about how our partners form the bedrock of our business. Our commitment to the channel runs deep, and we continuously invest in ensuring our partners have everything they need to succeed. We want every partner who works with us to feel confident that they have the backing of a company dedicated to our mutual growth. That means providing more than just best-in-class products; it means providing a platform for people to grow and realize their potential.
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These investments represent our promise to keep our partner ecosystem at the leading edge. By providing advanced AI tools and a refreshed PartnerConnect program, we are helping our partners move beyond device-level conversations to deliver true operational value to our shared customers.
Redefining Value with Intelligent Automation
AI currently dominates technology headlines, but it's true value appears when you apply it to solve specific, real-world problems. For frontline workers, AI acts as a helpful companion. Imagine a new retail associate, unfamiliar with a vast inventory, who can instantly access product details and make expert recommendations via a device in the palm of their hand. This kind of real-time guidance empowers employees, optimizes workflows and improves the customer experience.
Our role, as the world’s foundation for intelligent operations, involves embedding these capabilities directly into the tools the frontline uses every day. We design our hardware, software, and automation solutions to create a more connected frontline and provide clear asset visibility.
By focusing on how AI simplifies complex tasks, like reducing a multi-step delivery process to a single button push, we provide a powerful value proposition for our partners. This moves the discussion from speeds and feeds to the meaningful business outcomes our shared customers care about: higher productivity, improved accuracy, and a rapid return on investment.
Solving What Matters Most
With decades of market leadership in data capture solutions, we understand that our customers operate in a landscape of constant change. They face pressure to deliver better results, often with fewer resources. Our extensive portfolio, which benefits from investing approximately 10% of our revenue back into research and development, offers a targeted path to improvement.
However, a broad portfolio only creates value when you intimately know the customer's operational pain points. Whether in retail, manufacturing, transportation and logistics, or healthcare, success depends on understanding the specific use case.
Our goal, and the goal of our partners, remains to address our customers’ most pressing needs first. We provide the tools to digitize and automate workflows, which in turn deliver the real-time insights that help businesses become more resilient and competitive. We believe the work we do makes work better every day for organizations, their employees, and those they serve.
The energy at this year’s Channel Partner Summit came from a collective understanding of this opportunity. My key message to our partners leaving the event was this: make sure you understand the breadth of what we can deliver together and how it can help change the game for your customers.
Our vision is to have frontline operations everywhere digitized, automated, and intelligent. With a leading ecosystem of partners, a relentless focus on customer commitment, and a passion for innovation, we will make that vision a reality.
To hear more about our strategy for the year ahead and how we can win together, I invite you to watch this conversation captured during our Channel Partner Summit.
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