Making Work Better Every Day

Zebra Logo Morphism

The World's Foundation for Intelligent Operations

Zebra designs hardware, software and automation solutions for the frontline, from retail to healthcare to logistics. We're the market leader in mobile computing, data capture, RFID readers and thermal printing. 


Our History

Ed Kaplan and Gary Cless
1969: Our Beginning
1969: Our Beginning

Incorporated by Ed Kaplan and Gerhard (Gary) Cless as Data Specialities Inc., a manufacturer of high-speed electromechanical products.

Old Zebra Technologies Logo
1986: Becoming Zebra
1986: Becoming Zebra

Changed name to Zebra Technologies.

Motorola Solutions Logo
2013: Motorola Solutions Enterprise Acquisition
2013: Motorola Solutions Enterprise Acquisition

Acquisition enabled expansion of portfolio with data capture, mobile computing, speciality printing, and asset tracking solutions and services.

Image splice of a NFL football and the technology partnership Zebra provides
2014: Expansion of NFL Partnership
2014: Expansion of NFL Partnership

Became the Official On-Field Player Tracking Provider of the NFL.

Machine Vision Camera imaging product on a conveyor belt.
2021: Portfolio Expansion
2021: Portfolio Expansion

Launched portfolio of Machine Vision and Fixed Industrial Scanners and Autonomous Mobile Robots.

Headshot of Bill Burns
2023: Bill Burns Becomes CEO
2023: Bill Burns Becomes CEO

Bill Burns becomes CEO, succeeding Anders Gustafsson who transitioned to Executive Chairman.

Innovating Together Globally

55

Years of innovation and counting

~9,900

Employees in 54 countries

10,000+

Channel Partners in 176 countries

~7,150

Patents and Patent Applications Worldwide

$4.98B

Revenue (FY2024)

~11%

Of sales spend on R&D ($563M in 2024)

Dedicated to Our People and Our Planet

We've made a commitment to operating responsibly, focusing on environmental, social and governance initiatives, and employee growth and development. 

Meet Our Team
Meet Our Team

Our leadership team is driven by innovation and a commitment to empowering businesses with cutting-edge technology solutions. 

Corporate Social Responsibility
Corporate Social Responsibility

We focus on environmental, social, and governance issues facing our stakeholders and integrating them into our operations and customer offerings.

Join Our Team and Make a Difference

People are our most valuable asset. We empower our employees to participate in powerful work for their teams and customers every day. 

Our Vision

Frontline operations everywhere are digitised, automated and intelligent.

Honouring Excellence in Innovation and Impact

Additional Resources

Newsroom
Newsroom

Get the latest news from Zebra Technologies.

Investor Relations
Investor Relations

Access financial reports, quarterly earnings releases, stock information, and other resources.

Zebra Blog
Zebra Blog

Find expert advice and stories from our employees, customers, and partners on a wide variety of business-related topics. 

World Events
World Events

Visit and consult with our experts at upcoming events worldwide.