Executive Leadership Information | Zebra Technologies

Company Leadership


Anders Gustafsson

Chief Executive Officer

Anders Gustafsson became chief executive officer and a director of Zebra Technologies on September 4, 2007. Prior to joining Zebra, Mr. Gustafsson served as CEO of Spirent Communications plc, a publicly traded telecommunications company. At Spirent, Mr. Gustafsson redirected that company's growth strategy, divested non-core operations, integrated historic acquisitions and streamlined the organization to realize significant cost savings. Prior to Spirent, he was senior executive vice president, global business operations, of Tellabs, Inc. While at Tellabs, Mr. Gustafsson also served as president, Tellabs International, as well as president, global sales, and vice president and general manager, Europe, Middle East and Africa. Earlier in his career, he held executive positions with Motorola and Network Equipment Technologies. Mr. Gustafsson holds a master’s degree in business administration from the Harvard Graduate School of Business and a master of science degree in electrical engineering from Chalmers University of Technology in Gothenburg, Sweden. He was a Fulbright Scholar and received numerous fellowships and scholarships for academic excellence.


Olivier Leonetti

Chief Financial Officer

Olivier Leonetti joined Zebra Technologies in November 2016 as chief financial officer from Western Digital, an industry-leading provider of storage technologies and solutions that generated $13 billion in revenue for fiscal year ending July 1, 2016. In that role, Mr. Leonetti was responsible for all finance functions, including accounting, tax, treasury, financial planning and investor relations. Prior to Western Digital, Mr. Leonetti served as vice president, finance – Global Commercial Organization at Amgen, Inc., where he facilitated the implementation of worldwide product development and commercial strategies. From 1997 to 2011, Mr. Leonetti served in various senior finance positions with increasing responsibility at Dell Inc., including most recently as vice president, finance. Prior to Dell Inc., Mr. Leonetti served in various worldwide finance capacities with Lex Rac Service plc and the Gillette Company. He received his master’s degree in business administration from the Institute of Business Management, Grenoble (I.A.E.), France and is a chartered certified accountant, obtained in England.


Michael H. Terzich

Chief Administrative Officer

Michael H. Terzich became chief officer for human resources and other corporate administrative functions in December 2014 after overseeing the sales and marketing of Zebra products worldwide for eight years. Since joining Zebra in 1992, Mr. Terzich has held a variety of progressive positions including senior vice president, Office of the CEO; vice president and general manager, Center of Excellence; vice president of sales for North America, Latin America, and Asia Pacific; and vice president of strategic project management, director of integration project management, director of printer products, and director of customer and technical services. Prior to Zebra, he was the director of operations for a five-plant industrial video production and duplication company. Mr. Terzich earned a bachelor’s degree in marketing from the University of Illinois and a master’s degree in business administration from Loyola University Chicago.


Jeff Schmitz

Chief Marketing Officer

Jeff Schmitz became chief marketing officer in February 2016. Mr. Schmitz most recently served as executive vice president for multiple business units and sales at Spirent Communications where he had previously also held several senior leadership roles including chief marketing officer and vice president of networks & applications. Prior to joining Spirent, Mr. Schmitz held senior marketing positions at Rivulet Communications, Visual Networks and Tellabs Inc. Mr. Schmitz holds a bachelor of science degree in electrical engineering from Marquette University and a master of science degree in computer science from the Illinois Institute of Technology.

Tom Bianculli

Tom Bianculli

Chief Technology Officer

Tom Bianculli serves as the chief technology officer of Zebra Technologies. In this role, Mr. Bianculli is responsible for the exploration of emerging opportunities, coordinating with product teams on advanced product development and Internet of Things (IoT) initiatives. The chief technology office is comprised of engineering, business, customer research and design functions. Mr. Bianculli began his career in the tech industry at Symbol Technologies, Inc. (later acquired by Motorola) in 1994 as part of the data capture solutions business. In the following years, he held positions of increased responsibility including architectural and director of engineering roles. Mr. Bianculli has been granted over 20 U.S. patents and is a Zebra Distinguished Innovator and Science Advisory Board associate. Bianculli holds bachelor of science and master of science degrees in electrical engineering from Polytechnic University, NYU and serves on the board of directors for the School of Engineering at the New York Institute of Technology.

Deepak Kaul

Deepak Kaul

Chief Information Officer

Deepak Kaul is vice president and chief information officer for Zebra Technologies. In his role, Mr. Kaul is responsible for the full strategic IT applications portfolio, global communications, computing and security infrastructure that enables Zebra’s business operations. During his tenure at Zebra, he led large ERP initiatives, cross functional business improvement projects and complex acquisition integration projects. Mr. Kaul strives to drive business results by developing world class IT teams, fueling innovation and enabling operational IT excellence. He started his career at Oracle Corporation, where he rose through the ranks to be a consulting practice director. In this capacity, Mr. Kaul directed enterprise-wide implementations at Fortune 500 customers. He later served in leadership positions with increasing responsibilities at Life Fitness and United Components. Mr. Kaul earned his bachelor of arts in physics from Vassar College and a bachelor’s degree in engineering from Dartmouth College. He also holds a master’s degree in business administration, general management, from Booth School of Business at the University of Chicago.

Bill Burns

Bill Burns

Chief Product & Solutions Officer

Bill Burns joined Zebra in 2015 and today leads the product & solutions group. In his role, Mr. Burns oversees product and solutions strategy, investments and development operations for the company’s expansive technology portfolio which includes mobile computing, specialty printers, data capture solutions, location solutions, and intelligent edge solutions. Mr. Burns is also responsible for the chief technology office - focused on emerging technologies and solution incubation. Mr. Burns has more than 25 years of experience in the high-tech sector. Prior to joining Zebra, he served as chief executive officer of Embrane, a Silicon Valley-based venture capital-backed startup, which was acquired by Cisco in April 2015. Prior to joining Embrane, Mr. Burns served as chief executive officer of Spirent Communications, a global leader in test and measurement solutions publicly traded on the London Stock Exchange. He has also held various executive and sales leadership roles at Tellabs, Inc., now Coriant. Mr. Burns holds a master’s degree in business administration from Temple University, a bachelor of science degree in business administration from Misericordia University, and an associate’s degree in engineering from Pennsylvania State University.


Michael Cho

Senior Vice President, Corporate Development

Michael Cho joined Zebra in March 2010 as vice president, strategy. Previously, Mr. Cho led MA and strategy as vice president, business development for the healthcare division of Amcor, a global packaging company, and as vice president, business development for CommScope, a global leader in communications solutions. Earlier in his career, Mr. Cho was a management consultant with McKinsey Company, Accenture, and PwC. Mr. Cho received his master’s degree in business administration from Harvard Business School and bachelor of science degree in finance from the University of Illinois at Urbana-Champaign.


Joachim Heel

Senior Vice President, Global Sales

Joachim Heel joined Zebra as senior vice president, global sales, in September 2014. Previously, Mr. Heel served as vice president of enterprise sales at IBM, where he oversaw the sales of the company’s product and services portfolio in Germany, Austria and Switzerland and, later, for the U.S. Midwest region. He is the former senior vice president of global services for Avaya, a provider of business collaboration and communications solutions, as well as for Sun Microsystems, which was later acquired by Oracle Corporation. Earlier in his career, Mr. Heel was a partner at McKinsey Company, where he worked for 13 years. Mr. Heel received his master’s degree in business administration and master of science from the University of Karlsruhe in Germany and a doctorate in electrical engineering from the Massachusetts Institute of Technology.

Cristen Kogl

Cristen Kogl

Senior Vice President, General Counsel and Corporate Secretary

Cristen Kogl was appointed senior vice president, general counsel and corporate secretary of Zebra Technologies on September 1, 2018. Ms. Kogl joined Zebra in 2015 and has held a variety of progressive positions including vice president, corporate counsel and vice president, assistant general counsel and assistant corporate secretary. Prior to joining Zebra, Ms. Kogl was the executive vice president and general counsel at National Express LLC - North American division of National Express Plc. Ms. Kogl held vice president and corporate secretary positions at The ServiceMaster Company where she was also deputy general counsel and W.W. Grainger, Inc. where in addition to those roles, she was chief compliance officer. Earlier in her career, at Spyglass, Inc., she held the roles of vice president and general counsel. Ms. Kogl received her juris doctor degree from the University of Wisconsin-Madison Law School and her bachelor of arts in political science from Lake Forest College.

Stephen Williams

Stephen Williams

Senior Vice President, Supply Chain & Services

Stephen Williams joined Zebra in December 2018 as the senior vice president of Supply Chain & Services. Prior to joining Zebra, he achieved growing levels of responsibility for Cisco Systems, most recently as its vice president of Americas supply chain operations. Earlier in his career, Mr. Williams held various finance positions in applied materials and at Banknorth Group. Mr. Williams holds a bachelor of science degree in business administration from Mansfield University of Pennsylvania.

Holly Tyson

Holly Tyson

Chief Human Resources Officer

Holly Tyson joined Zebra in April 2020 as chief human resources officer. She has more than 20 years of experience holding global HR leadership roles spanning industries such as retail, logistics and healthcare. Prior to joining Zebra, Ms. Tyson served as CHRO for DICK’S Sporting Goods where she led talent strategy and ensured that company culture, practices, policies and operations aligned with strategic organizational priorities and values of the broader organization. She holds a bachelor of arts in psychology and English from the College of William & Mary and a master of arts in organizational psychology from the Teachers College at Columbia University.