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Company Leadership


Anders Gustafsson

Chief Executive Officer

Anders Gustafsson became chief executive officer and a director of Zebra on September 4, 2007. Prior to joining Zebra Technologies, Mr. Gustafsson served as CEO of Spirent Communications plc, a publicly traded telecommunications company.

At Spirent, Mr. Gustafsson redirected that company's growth strategy, divested non-core operations, integrated historic acquisitions and streamlined the organization to realize significant cost savings. Prior to Spirent, he was senior executive vice president, global business operations, of Tellabs, Inc. While at Tellabs, Mr. Gustafsson also served as president, Tellabs International, as well as president, global sales, and vice president and general manager, Europe, Middle East and Africa. Earlier in his career, he held executive positions with Motorola and Network Equipment Technologies. Mr. Gustafsson has an MBA from the Harvard Graduate School of Business and a Master of Science degree in electrical engineering from Chalmers University of Technology in Gothenburg, Sweden. He was a Fulbright Scholar and received numerous fellowships and scholarships for academic excellence.


Mike Smiley

Michael C. Smiley

Chief Financial Officer 

Michael C. Smiley joined Zebra in May 2008 as chief financial officer from Tellabs, Inc., a global provider of telecommunications networking products. At Tellabs, he led all accounting and finance functions outside of the U.S. and most recently served as general manager for the Tellabs Denmark A/S unit, which has sales in excess of $100 million to customers around the world. During his six years at Tellabs, Mr. Smiley held various financial and operations executive positions including interim chief financial officer, vice president international finance, and treasurer. Prior to Tellabs, Mr. Smiley was located in Taipei, Taiwan, as vice president, finance, for the Asia Pacific region of General Semiconductor, with the corporation's key manufacturing and revenue-generating operations in the region. Earlier in his career, he held positions of increasing responsibility at General Instrument, GATX Corp. and Itel Corporation/Anixter Brothers. He began his professional career as an auditor with Coopers & Lybrand. Mr. Smiley holds a bachelor's degree in accounting from Brigham Young University and an MBA from the University of Chicago.


Mike Cho

Michael Cho

Senior Vice President, Corporate Development

Michael Cho joined Zebra in March 2010 as vice president, strategy. Previously, Mr. Cho led M&A and strategy as vice president, business development for the healthcare division of Amcor, a global packaging company, and as vice president, business development for CommScope, a global leader in communications solutions. Earlier in his career, Mr. Cho was a management consultant with McKinsey & Company, Accenture, and PwC. Mr. Cho received a MBA from Harvard Business School and a B.S. degree in finance from the University of Illinois at Urbana-Champaign.



Gerhard Cless

Executive Vice President, Director

Gerhard Cless is executive vice president, and has been in this position since 1998. Mr. Cless is a co-founder of Zebra and has served as a director since 1969. He served as secretary of Zebra from its formation until 2005, and as executive vice president for engineering and technology of Zebra from 1995 to 1998, after having served as senior vice president of engineering since 1969. Mr. Cless served as treasurer of Zebra until 1991. Since 1969, he has been active with Zebra where he has directed the development of numerous label printers and maintained worldwide technology/vendor relationships. Prior to founding Zebra, Mr. Cless was a research and development engineer at Teletype Corporation's printer division. Mr. Cless received an MSME degree from Esslingen, Germany, and did graduate work at the Illinois Institute of Technology. The Cless Technology Center, Zebra's 57,000 square foot product development and research facility, is named in honor of Mr. Cless.


Hugh Gagnier

Hugh K. Gagnier

Senior Vice President, Asset Identification and Tracking

Hugh K. Gagnier became senior vice president, identification and tracking solutions and services in October 2014, after having previously served as senior vice president, engineering and operations since 2006. Mr. Gagnier joined Zebra as the vice president and general manager for its Camarillo operations upon the Company's merger with Eltron International, Inc. in 1998. At Eltron, he was president from 1995 until its merger with Zebra, and executive vice president and chief operating officer from 1994 until he became president. From 1991 to 1993, Mr. Gagnier was group president of Wangtek and WangDAT, Inc., manufacturers of tape drives for automated data back- up. Prior to his position as group president, Mr. Gagnier served as president of Wangtek in 1991 and as vice president of engineering from 1988 to 1991. Prior to his tenure at Wangtek, Mr. Gagnier spent three and one-half years at Peripheral Technology Corporation, a disk drive manufacturer, in various engineering management positions. Mr. Gagnier received a B.S. degree in mechanical engineering from the University of Southern California.



Bill Burns 


Bill Burns joined Zebra in June 2015 to lead its largest business unit as senior vice president of the enterprise visibility and mobility, which includes mobile computing, data capture and wireless LAN products and solutions. Mr. Burns served as chief executive officer of Embrane, a Silicon Valley-based venture capital backed start-up, which was acquired by Cisco in April 2015. Prior to joining Embrane, Mr. Burns served as chief executive officer of Spirent Communications, a global leader in test and measurement solutions publically traded on the London Stock Exchange. He has also held various executive and sales leadership roles at Tellabs, Inc., now Coriant. Mr. Burns has a Master of Business Administration from Temple University, a B.S. degree in business administration from Misericordia University, and an associate's degree in engineering from Pennsylvania State University.


Joe Heel

Joachim Heel

Senior Vice President, Global Sales

Joachim Heel joined Zebra as senior vice president, global sales, in September 2014. Previously, Mr. Heel served as vice president of enterprise sales at IBM, where he oversaw the sales of the company’s product and services portfolio in Germany, Austria and Switzerland and, later, for the U.S. Midwest region. He is the former senior vice president of global services for Avaya, a provider of business collaboration and communications solutions, as well as for Sun Microsystems, which was later acquired by Oracle Corporation. Earlier in his career, Mr. Heel was a partner at McKinsey & Company, where he worked for 13 years. Mr. Heel received MBA and M.S. degrees from the University of Karlsruhe in Germany and a Ph.D. in electrical engineering from the Massachusetts Institute of Technology.


Jim Kaput

Jim L. Kaput

Senior Vice President, General Counsel and Secretary

Jim Kaput is senior vice president, general counsel and corporate secretary of Zebra and has been with the company since 2009. From 2008 to 2009, Mr. Kaput served as counsel to the chairman of the U.S. Securities and Exchange Commission. Prior to that, he was senior vice president and general counsel at The ServiceMaster Company from 2000 to 2007. Mr. Kaput began his career in Sidley Austin LLP's corporate and securities group. He served as a partner in the firm from 1994 to 2000. Mr. Kaput received his J.D. from Cornell University Law School and a B.S. in finance from the University of Pennsylvania.



Juliann S. Larimer

Chief Marketing Officer

Juliann S. Larimer became chief marketing officer in December 2014. Ms. Larimer most recently served as Motorola Solutions' vice president of marketing for the Americas. Prior to joining Motorola in early 2011, she held a variety of sales, marketing and business development roles at NCR, IBM, Accenture and Bridgestone Corporation. From 2002 to 2009, she was appointed to positions of increasing responsibility at Zebra, ultimately serving as vice president of sales for North America. Ms. Larimer earned a bachelor's degree in communications and business administration from Vanderbilt University and a Master of Business Administration from Northwestern University Kellogg School of Management.


Mike Terzich

Michael H. Terzich

Chief Administrative Officer

Michael H. Terzich became chief officer for human resources and other corporate administrative functions in December 2014 after overseeing the sales and marketing of Zebra products worldwide for eight years. Since joining Zebra in 1992, Mr. Terzich has held a variety of progressive positions including senior vice president, Office of the CEO; vice president and general manager, Center of Excellence; vice president of sales for North America, Latin America, and Asia Pacific; and vice president of strategic project management, director of integration project management, director of printer products, and director of customer and technical services. Prior to Zebra, he was the director of operations for a five-plant industrial video production and duplication company. Mr. Terzich earned a bachelor’s degree in marketing from the University of Illinois and a Master of Business Administration from Loyola University Chicago.