Transform retail operations with Zebra’s retail technology solutions, featuring hardware and software for improving inventory management and empowering teams.
Streamline operations with Zebra’s healthcare technology solutions, featuring hardware and software to improve staff collaboration and optimise workflows.
Enhance processes with Zebra’s manufacturing technology solutions, featuring hardware and software for automation, data analysis, and factory connectivity.
Zebra’s transportation and logistics technology solutions feature hardware and software for enhancing route planning, visibility, and automating processes.
Zebra's hospitality technology solutions equip your hotel and restaurant staff to deliver superior customer and guest service through inventory tracking and more.
Zebra's market-leading solutions and products improve customer satisfaction with a lower cost per interaction by keeping service representatives connected with colleagues, customers, management and the tools they use to satisfy customers across the supply chain.
Empower your field workers with purpose-driven mobile technology solutions to help them capture and share critical data in any environment.
Zebra's range of mobile computers equip your workforce with the devices they need from handhelds and tablets to wearables and vehicle-mounted computers.
Zebra's desktop, mobile, industrial, and portable printers for barcode labels, receipts, RFID tags and cards give you smarter ways to track and manage assets.
Zebra's 1D and 2D corded and cordless barcode scanners anticipate any scanning challenge in a variety of environments, whether retail, healthcare, T&L or manufacturing.
Zebra's extensive range of RAIN RFID readers, antennas, and printers give you consistent and accurate tracking.
Choose Zebra's reliable barcode, RFID and card supplies carefully selected to ensure high performance, print quality, durability and readability.
Zebra's rugged tablets and 2-in-1 laptops are thin and lightweight, yet rugged to work wherever you do on familiar and easy-to-use Windows or Android OS.
With Zebra's family of fixed industrial scanners and machine vision technologies, you can tailor your solutions to your environment and applications.
Zebra’s line of kiosks can meet any self-service or digital signage need, from checking prices and stock on an in-aisle store kiosk to fully-featured kiosks that can be deployed on the wall, counter, desktop or floor in a retail store, hotel, airport check-in gate, physician’s office, local government office and more.
Discover Zebra’s range of accessories from chargers, communication cables to cases to help you customise your mobile device for optimal efficiency.
Zebra's environmental sensors monitor temperature-sensitive products, offering data insights on environmental conditions across industry applications.
Zebra's location technologies provide real-time tracking for your organisation to better manage and optimise your critical assets and create more efficient workflows.
Enhance frontline operations with Zebra’s AI software solutions, which optimize workflows, streamline processes, and simplify tasks for improved business outcomes.
Empower your frontline with Zebra Companion AI, offering instant, tailored insights and support to streamline operations and enhance productivity.
Boost productivity with Zebra Frontline AI Enablers: AI vision models, sample apps, and APIs streamline workflows for efficient business processes.
Zebra Frontline AI Blueprints deliver adaptable, real-world AI frameworks that automate manual tasks and drive efficiency in high-pressure frontline operations.
Zebra Workcloud, enterprise software solutions boost efficiency, cut costs, improve inventory management, simplify communication and optimize resources.
Keep labour costs low, your talent happy and your organisation compliant. Create an agile operation that can navigate unexpected schedule changes and customer demand to drive sales, satisfy customers and improve your bottom line.
Drive successful enterprise collaboration with prioritized task notifications and improved communication capabilities for easier team collaboration.
Get full visibility of your inventory and automatically pinpoint leaks across all channels.
Reduce uncertainty when you anticipate market volatility. Predict, plan and stay agile to align inventory with shifting demand.
Drive down costs while driving up employee, security, and network performance with software designed to enhance Zebra's wireless infrastructure and mobile solutions.
Explore Zebra’s printer software to integrate, manage and monitor printers easily, maximising IT resources and minimising down time.
Make the most of every stage of your scanning journey from deployment to optimisation. Zebra's barcode scanner software lets you keep devices current and adapt them to your business needs for a stronger ROI across the full lifecycle.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
RFID development, demonstration and production software and utilities help you build and manage your RFID deployments more efficiently.
Zebra DNA is the industry’s broadest suite of enterprise software that delivers an ideal experience for all during the entire lifetime of every Zebra device.
Advance your digital transformation and execute your strategic plans with the help of the right location and tracking technology.
The Zebra Aurora suite of machine vision software enables users to solve their track-and-trace, vision inspection and industrial automation needs.
Zebra Aurora Focus brings a new level of simplicity to controlling enterprise-wide manufacturing and logistics automation solutions. With this powerful interface, it’s easy to set up, deploy and run Zebra’s Fixed Industrial Scanners and Machine Vision Smart Cameras, eliminating the need for different tools and reducing training and deployment time.
Aurora Imaging Library™, formerly Matrox Imaging Library, machine-vision software development kit (SDK) has a deep collection of tools for image capture, processing, analysis, annotation, display, and archiving. Code-level customisation starts here.
Aurora Design Assistant™, formerly Matrox Design Assistant, integrated development environment (IDE) is a flowchart-based platform for building machine vision applications, with templates to speed up development and bring solutions online quicker.
Designed for experienced programmers proficient in vision applications, Aurora Vision Library provides the same sophisticated functionality as our Aurora Vision Studio software but presented in programming language.
Aurora Vision Studio, an image processing software for machine & computer vision engineers, allows quick creation, integration & monitoring of powerful OEM vision applications.
Adding innovative tech is critical to your success, but it can be complex and disruptive. Professional Services help you accelerate adoption, and maximise productivity without affecting your workflows, business processes and finances.
Zebra's Managed Service delivers worry-free device management to ensure ultimate uptime for your Zebra Mobile Computers and Printers via dedicated experts.
Find ways you can contact Zebra Technologies’ Support, including Email and Chat, ask a technical question or initiate a Repair Request.
Zebra's Circular Economy Program helps you manage today’s challenges and plan for tomorrow with smart solutions that are good for your budget and the environment.
Zebra Technologies Further Strengthens APAC Leadership to Drive Regional Growth
Key executive promotions to enhance partner collaboration and support digital transformation initiatives for customers
SINGAPORE – Jan. 27 2026 – Zebra Technologies Corporation (NASDAQ: ZBRA), a global leader in digitizing and automating frontline workflows, today announced several key leadership appointments and expanded roles across the Asia Pacific (APAC) region. These changes reinforce Zebra’s commitment to strengthening customer engagement and partner collaboration, enabling businesses to better address significant labor shortages, persistent supply chain disruptions, and the urgent need to modernize operations to stay ahead.
To support customers and partners in accelerating their adoption of AI-powered automation, Zebra has made two strategic appointments in the APAC region. Tom Christodoulou has been appointed as Sales Vice President, overseeing Australia & New Zealand (ANZ), Southeast Asia (SEA) and Korea.
Based in Singapore, Christodoulou will lead sales strategy for an expanded territory covering ANZ, SEA and Korea. He was formerly the Vice President of Sales for Australia, New Zealand, and India Subcontinent. He will be closely supported by a strong local leadership team, including Brett Newstead, Sales Director for ANZ, and Heejung Seo, Country Lead for South Korea. Bringing over two decades of industry experience, Christodoulou will focus on helping organizations in these regions build more resilient supply chains by empowering their connected frontline with real-time asset visibility and AI-driven decision-making.
“Organizations are under immense pressure to improve productivity and meet rising customer expectations,” said Tom Christodoulou, Sales Vice President, Australia & New Zealand, Southeast Asia and Korea, Zebra Technologies. “We will continue helping businesses solve these challenges with intelligent automation, and I’m excited to deepen our collaboration to support their critical modernization journeys.”
Christanto Suryadarma is stepping into the newly formed role of Head of Partnerships for APAC. Previously, Suryadarma was the Sales Vice President of Southeast Asia, Korea and Channels for Asia Pacific (excluding China). In his new strategic role, Suryadarma will lead Zebra’s partnership strategy and expand a diverse partner ecosystem that delivers asset visibility, connected frontline workers and intelligent automation solutions for the retail, manufacturing, transportation and logistics, and healthcare industries. With more than 25 years of regional leadership experience, Suryadarma will be instrumental in empowering partners to help customers better modernize their operations.
“Our partners are essential for deploying solutions that build more intelligent operations for customers,” said Christanto Suryadarma, Head of Partnerships, APAC, Zebra Technologies. “I look forward to empowering our ecosystem with stronger collaboration and the best solutions to solve the intelligent operations challenges of today and tomorrow.”
To further support growing customer demand in key APAC markets, Zebra has also appointed two new country leaders:
- Subramaniam Thiruppathi has been appointed Country Lead for India Subcontinent (ISC). With nearly two decades at Zebra, he has been central to accelerating technology adoption in the region’s manufacturing, retail, and logistics industries.
- Joelle Booi has been appointed Country Lead for Singapore. She brings over 15 years of experience at Zebra and has been instrumental in advancing technology adoption in Singapore’s public and private sectors, particularly in manufacturing and AI.
Ryan Goh, previously Senior Vice President and General Manager of Asia Pacific, will now also lead Zebra’s Global OEM business, driving the worldwide strategy for Zebra’s OEM portfolio, enabling customers to embed Zebra’s solutions like scan engines into their specialized market solutions.
“The pace of change across APAC is accelerating rapidly. Businesses, especially those in India and Japan, are facing significant pressure from increasingly disrupted supply chains and rising labor shortfalls,” said Ryan Goh, Senior Vice President and General Manager, Asia Pacific and Global OEM, Zebra Technologies. “Our expanded leadership bench across APAC strategically positions our best talent to collaborate closely with our customers and partners, driving productivity and advancing digital capabilities. This team's deep expertise will be crucial in guiding organizations, as they adopt intelligent automation to build more resilient operations and empower the connected frontline workforce.”
KEY TAKEAWAYS
- Zebra has strengthened its APAC leadership to help customers navigate key industry trends like supply chain disruption and AI adoption.
- The strategic appointments include Tom Christodoulou, leading sales for ANZ, SEA and Korea, Christanto Suryadarma heading the new APAC Partnerships role, and Ryan Goh also guiding Zebra’s Global OEM business in addition to the region.
- The leadership expansion deepens local expertise in key markets like India and Singapore, aligning resources with growing customer demand for modernization.
WHO IS ZEBRA TECHNOLOGIES?
Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions powered by AI. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.
Follow Zebra on our blog, LinkedIn, Facebook, X, Instagram and YouTube.
Media Contacts:
Daniel Chan
Zebra Technologies
daniel.chan@zebra.com
ZEBRA and the stylised Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. ©2026 Zebra Technologies Corp. and/or its affiliates.
Legal Terms of Use Privacy Policy Supply Chain Transparency
ZEBRA and the stylized Zebra head are trademarks of Zebra Technologies Corp., registered in many jurisdictions worldwide. All other trademarks are the property of their respective owners. Note: Some content or images on zebra.com may have been generated in whole or in part by AI. ©2026 Zebra Technologies Corp. and/or its affiliates.