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Success Story
Rally House Sees Instant ROI with Sitoo and Zebra
Rally House recognized the need to upgrade its point-of-sale (POS) system to keep pace with rapid expansion and evolving customer expectations. Its legacy POS system was proving inadequate, lacking the scalability and integration capabilities necessary to support the company's needs.
Zebra Success Story: Rally House
Overview: Retail Challenge
To address these challenges, Rally House implemented Sitoo's POS solution, alongside Zebra mobile computers. This strategic move allowed for a swift and efficient rollout across 200 stores. The new system dramatically increased customer capture rates at checkout and significantly reduced IT support calls from stores.
Benefits / Outcomes
- Customer capture at checkout doubled in less than four months
- Implemented and rolled out across 200 stores in four months
- Seamlessly integrated with NetSuite and Adyen
- IT support calls from stores dramatically reduced
About Rally House
Rally House is a specialty sports store that prides itself in its ability to offer an expansive selection of apparel, gifts, home decor and other types of merchandise while representing local NCAA, NFL, NBA, MLB, NFL and MLS teams. They are the go-to store for localized sporting goods with an immense range of products and assortments. Their mission is to provide customers with the best shopping experience possible while maintaining exceptional service from the moment someone steps into their stores.
Rally House began life over thirty years ago and was a dream hatched by Tim and Mabel "Peg" Liebert. Originally selling goods from their basement, their son, Aaron Liebert, is now the CEO of one of the fastest growing sports retailers in the country with around 200 stores - and counting - across 18 states in North America.
The Challenge
With the level of growth they have seen combined with changing customer behavior and expectations, Rally House had to take a leap and invest in retail tech to help fuel their growth and deliver the kind of experiences they want their customers to have.
Rally House previously had a legacy POS system in place that was difficult to use, frequently didn’t work as it should - resulting in countless IT support calls, didn’t have omnichannel capabilities, and wasn’t integrated with their website or other stores.
In their words; it was very slow and very simple.
Dane Lickteig, Netsuite Architect and Administrator at Rally House, explains: “We have an item database of a million plus SKUs that we know by next year is going to be pushing two and half million. When I told the Sitoo team this, they didn’t blink an eye - I almost thought they hadn’t heard what I said - and this was so important because we needed a POS that had the ability to scale up to our entire inventory, handle instantaneous lookups, and be truly in sync with our source of truth, the ERP."
They needed to find a solution that would fit with their ambitious growth plans, be able to scale with them, and integrate with NetSuite.
Being able to pick exactly the right solution for your business and being able to be agile and adaptable to meet consumer demands as we go into the future is the absolute key to surviving in retail.
The Solution
After a lot of research, Rally House found Sitoo not only had all of the features that they needed, but it was also great value - specifically in terms of rollout and implementation.
Aaron Liebert, Rally House CEO, explained: “Most of the POS solutions we looked at were not out-of-the-box and the implementation fee was more than the subscription fee. We don’t have a team of 25 developers to work on a million-dollar implementation over two years. We needed something quick, seamless, and hassle-free. With Sitoo basically being 90% out-of-the-box and having all the omnichannel capabilities we were looking for; it was a no brainer.”
Alongside fast, smooth implementation, Liebert says the feedback from the stores has been extremely positive.
“It’s a great product and our store associates love it - which is a big part why we wanted to get it to them quickly. It became clear early on that Sitoo has been built from the ground up to be quick and to serve a very specific purpose rather than being a solution that’s 20 years old that a vendor is attempting to make more modern."
“Another fantastic feature is Sitoo works offline so, if you have internet or power disruption, it continues to work. We’ve had a lot of storms last year and a store lost power for the whole weekend, but we were still able to take sales because we had Sitoo."
“It brings all the features of our website to the POS which we didn’t have before. Previously, if we didn’t have an item in stock, we’d help the customer find it through their phone, but we can now do all of this for them through their Zebra device and Sitoo. The customer can buy from any store and have them shipped anywhere they want. Our customer capture rate with Sitoo is more than double what it was with our old POS and getting more people to sign up for our marketing emails is a huge deal."
“The final thing I’d say is the people at Sitoo are great to work with. I was really impressed that they had answers to all our questions when we were going through our RFP. They know exactly what they are talking about, and they understand retail.”
The Zebra Difference: Outcome and Benefits
Kristen Liebert, Vice President of Business Transformation and Treasurer at Rally House, explains: “The technology we were using wasn’t growing with us and was really holding us back. We needed products that could scale with us and handle the high volume we were starting to see. We wanted technology that was omnichannel and would take us into the future."
“With our legacy systems - because they were slow and unstable - our associates didn’t even try to get customer capture because it was one more thing that would slow down the transaction but now, we’re seeing a 90% customer capture rate in many of our stores because the technology - and the way it integrates - is so seamless.”
The Zebra mobile computers will allow store associates to access the information, applications and people they need to get the job done. The result: productivity is up, and customers get the best service possible.
“Being able to pick exactly the right solution for your business and being able to be agile and adaptable to meet consumer demands as we go into the future is the absolute key to surviving in retail," added Kristen Liebert. “If you’re behind the times and if you're not able to do the things that your competitor can do it will hold you back, so you need technology that can grow with you - and is responsive - rather than limiting you to proprietary legacy systems.”
